Metrics in Community Building: How to Tell Your Community's Story

Peers Over Beers - Community Experts Podcast

Join Chris Detzel and Morgan Wood, Head of Community at Hivebrite. Hivebrite had the chance to interview me about metrics and story telling. A powerful online community platform, Hivebrite provides top organizations with all the tools they need to build, manage, and engage their community. Enjoy!
Community building is an essential part of any business, and measuring the success of community building activities is crucial to understanding the impact of these efforts. Metrics help tell an overarching community story to members and stakeholders. Basic metrics, such as registrations, page views, and organic SEO, are good starting points for tracking the health of a community. Different communities have unique stories, and identifying metrics that align with the community's goals and challenges is crucial to successful community building.

When selecting metrics, it's important to understand the goals of the customer success or customer service management organization. Building a collaborative process and involving different teams will help to create metrics that resonate with executives. Creating a metric dashboard that covers the Who, What, and Why of each metric will help to tell a story that resonates with executives.

Capturing and showcasing community moments is an essential aspect of community management. Using social media platforms such as LinkedIn and creating a "brag folder" are effective ways to capture positive feedback and interactions. Webinars and online events also provide opportunities to capture and showcase community moments by collecting feedback and testimonials from attendees. Balancing the hard metrics that contribute to business value with the softer, qualitative aspects of community management is key to capturing and showcasing community moments effectively.

Check out the blog to learn more: The Power of Community Metrics for Data-Driven Storytelling
Check out the Video here: [Webinar] How to Create a Member-Centric Community