Local vs Global - Tailoring your website for specific regions with Paula Mitchell, General Pants

Online Retailer

Recorded at Online Retailer 2017 in Sydney, here we chat with Paula Mitchell, eCommerce Manager of General Pants about: - Understanding your local market and tailoring the experience - Centralise core content with local variances - Changing your marketing in each region to maximise results and engage the local audience When it comes to e-commerce, Paula Mitchell is leading the charge within the retail industry. With over 10 years experience across some of Australia’s leading retail brands, Paula has pioneered digital and e-commerce strategies while building a solid track record through the delivery of multi-channel projects, developing teams, and most importantly driving e-commerce growth for brands like Rebel, Dan Murphy’s, Bendon, and currently General Pants Group. As the e-commerce GM, Paula has delivered a responsive website design, a complete platform overhaul, all whilst managing the global e-commerce strategy, website optimisation, operations and fulfilment, digital marketing, CRM and customer service functions.