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Jazmin Elliott | Director of Corporate Sponsorships and Marketing | Norfolk State - One Question Leadership Podcast
Manage episode 441149881 series 3014050
Spades Media Group - Roots of Wisdom LLC द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Spades Media Group - Roots of Wisdom LLC या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
@1QLeadership Question: Are corporate partnerships always about advertising exposure?
Jazmin Elliott, Director of Corporate Sponsorships and Marketing at Norfolk State athletics, discusses her thought process when looking for companies to partner with the department. She finds areas of alignment between the company and the university, that go beyond just advertising exposure.
- national brands don't need Norfolk State for exposure
- impactful relationships between a company and student-athletes are always top of mind
- "In business and personal relationships, when you make their ROI just as important as your ROI, people will try their best to help you succeed."
Elliott gives an example of a synergistic relationship with a corporate partner where both parties value a lot more than just the transaction of money. Her overarching philosophy is that people should always be a part of the formula for maximizing return on investment. - One Question Leadership Podcast - Tai M. Brown
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