Leigh Sauter on Empowering People-Centric Cultures in Logistics

ON THE MOVE: Transportation Sales & Marketing Success Stories

Ever wondered what it takes to transform logistics marketing from the ground up? This episode of "On the Move" promises to enlighten you with the journey of Leigh Sauter, Founder of Glass Ball Consulting and Co-founder of Spark Change Lab. Leigh shares her rich experience, from the freight brokerage world to establishing her own consulting firm, emphasizing the paramount importance of people-centric cultures in driving business success. Tune in to understand how staying true to your vision and values can significantly boost employee engagement and customer satisfaction.
In our exploration of remote work, we tackle the pressing question: how can you build genuine relationships in a virtual workspace? Discover innovative ways to foster team spirit with virtual coffee meetups via Slack plugins and the occasional in-person gathering. We dive into personal stories that highlight the flexibility remote work offers, particularly for parents and caregivers, demonstrating how catering to individual needs can enhance productivity, retention, and job satisfaction.
Then we take a deep dive into the transformative power of professional growth within the Transportation Marketing & Sales Association (TMSA). Leigh gives us a peek into our supportive community that offers invaluable networking and insights. We also touch on the Spark Change Lab initiative addressing industry challenges through collaborative problem-solving. Plus, get excited for the upcoming TMSA Executive Summit in Hoboken, where the focus will be on elevating the role of marketing within the supply chain industry. This episode is a celebration of balancing future aspirations with savoring the present, inviting you to share your own success stories in transportation and logistics.
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Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

अध्यायों

1. Leigh Sauter on Empowering People-Centric Cultures in Logistics (00:00:00)

2. Evolution of Marketing and Logistics (00:00:02)

3. Building Relationships in Remote Work (00:10:01)

4. Professional Growth and Networking in TMSA (00:17:14)

5. Embracing the Journey of Success (00:28:06)