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4. The Archaeology of Brand with Danny Brooks, Starbucks
Manage episode 294109237 series 2896372
Kristin Deutmeyer द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Kristin Deutmeyer या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Danny Brooks is a storyteller and a brand systems designer. He's worked for some iconic brands such as IDEO, Nestle, Suntory, and Starbucks.
During his professional adventure, Danny worked as a chef in Michelin-starred restaurants in Spain and California, a record producer, photographer, illustrator, entrepreneur, and writer. He even made a kids variety show about food—yes...with puppets and everything. In short, Danny is a modern-day polymath and finds great joy in the ambiguity and discomfort of learning new things.
In this conversation, Danny shares key insights on:
- Codifying a founder’s vision and the importance of creating a system to empower others that is inclusive, equitable, and fun
- Approaching transformation as an archaeologist, peeling back layers of culture, while respecting the legacy of a company, before embarking upon change
- Making sure that change, to be successful, is believable, relevant, and meaningful
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