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Episode 5 - Getting to Know Your CXOs - Wendy Caceres, CMO
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Stephen Brown द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Stephen Brown या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
In this episode of Getting to Know Your CXOs, host Stephen Brown interviews Wendy Kaceras, a 30-year marketing executive specializing in B2B enterprise software and cloud-native applications. Wendy shares her experience as a CMO and offers advice for up-and-coming CMOs. She emphasizes the importance of listening and observing in the first 30 days of a new role, as well as assessing the talent and team structure. Wendy also discusses the role of AI in marketing and the need for collaboration between marketing and sales teams.
- In the first 30 days as a CMO, it is important to listen and observe before making any major changes.
- Assess the talent of the team and identify strengths, overlaps, and gaps to build the right team structure.
- AI can help marketers become more efficient, insightful, and customer-focused, driving better results and ROI.
- Marketing and sales teams should work hand in hand, with regular communication and collaboration.
- When engaging with C-level executives, understand their priorities and focus on how your solution can help their teams be more effective.
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