Sonae MC's Head Of Ecosystem On Omnichannel Partnerships & Customer Expectations | Shoptalk Europe

Omni Talk Retail

In this exclusive interview from the Walmart Commerce Technologies Studio at Shoptalk Europe, Bruno Mourão, Head of Ecosystem at Sonae MC, shares insights on the company's approach to omnichannel retail, partnerships, and meeting customer expectations. Sonae MC, a leading Portuguese grocery retailer with a strong presence in both physical stores and e-commerce, is focusing on expanding its ecosystem beyond grocery to include food, health and wellness, loyalty, medical services, and marketplaces. Bruno discusses the company's journey from hypermarkets to supermarkets, convenience stores, and franchising models, as well as its efforts to consolidate omnichannel services like click and collect, curbside pickup, and quick commerce. He also touches on the growing importance of retail media and the need for consistency in delivering on customer promises. Discover how Sonae MC is navigating the evolving retail landscape and fostering partnerships with brands and local businesses to better serve Portuguese consumers in this engaging conversation.