The Local Project

Office Talk Australia, Marketing for Architecture

Aidan Anderson is the founder and editor-in-chief of The Local Project, an architecture publication known for celebrating extraordinary design to an inspired community.

In this episode, Aidan and Dave discussed:

• How The Local Project has evolved from an Instagram page Aidan used to share his favourite architecture and interiors while working as a furniture maker, to a 46-person media company with a category-leading YouTube channel, website, magazine and book.
• The importance of highlighting the humans behind architecture, ensuring the architect or homeowner is front-and-centre, and how this narrative-driven approach has been key to the success of their well-known project films.
• Why Aidan believes architectural print is far from dead, and the thinking behind the launch of a magazine that has the qualities of a book, designed to be kept and displayed.
• What’s next for The Local Project, and why Aidan is excited about the potential for new forms of educational content that teaches the public about the thinking behind great architecture.

If you'd like to learn more about the publication, you can visit thelocalproject.com.au or follow them on Instagram at @thelocalproject.

Office Talk is hosted by Dave Sharp of Office D.SHARP, a strategic marketing and brand definition practice for architecture. We work collaboratively with clients across the globe. To learn more about our process and book a consultation, simply visit officedavesharp.com.

Today's episode of Office Talk was edited and engineered by Anthony Richardson of Simple Dwelling Studio.