Eldridge Anderson

Office Talk Australia, Marketing for Architecture

Scott Eldridge and Jeremy Anderson are the directors of of Eldridge Anderson Architects, a 4-person residential practice based on Victoria's Surf Coast.

In this episode, Scott, Jeremy and Dave discussed:

• Why they front-load so much effort into the sketch design stage of the design process, resolving much of the project details at this early stage and presenting a single, fully fleshed-out design idea to their clients.
• The benefits of slower, more mindful ways of practice like hand-drawing and physical modelmaking for refining clear design ideas, nurturing interest in and passion for practice, and injecting energy and momentum into the architect-client relationship.
• The ongoing debate over whether architects should put their personalities and design process out there for the world to see, or take a big step back and let the work speak for itself and allow the public to interpret the work in their own way.
• The idea of a less-but-better approach to marketing and communications, and why subtracting unnecessary elements and carefully considering what gets put out can give a practice a clearer and more potent brand identity.

If you'd like to learn more about their studio, you can visit eldridgeanderson.com.au or follow them on Instagram at @eldridge_anderson.

This episode of Office Talk is sponsored by Office D.SHARP, a practice providing specialised marketing consultancy and strategy tailored to meet the particular needs of architects. Based in Perth, the practice caters to a diverse range of clients around the world. Visit officedavesharp.com to learn more.

If you have any marketing, strategy and brand questions you would like Dave and his guests to discuss in future episodes, you can send them to [e-mail].