Meet Dr. Jessica Broome, Founder of Southpaw Insights | Career Paths for PhDs

Office Hours: Career Paths for PhDs

Office Hours: Career Pathways for PhDs is dedicated to helping people with doctorates explore careers from academia to industry!
Host/Show Creator: Dr. Jasmin M. Goodman
Co-Creator & Executive Producer: Dr. Maryann Kwakwa
Want to share your PhD story? Email [e-mail]
📚📚📚 RESOURCES📚📚📚
Here's a list of resources Dr. Broome shared during her interview:
📢 QRCA Young Professionals Grant📢
https://www.qrca.org/page/young_prof_grant
👩🏻‍💻Courses She Teaches👩🏻‍💻
Introduction to Questionnaire Design at the University of Michigan: https://si.isr.umich.edu/faculty/jessica-broome/ (online synchronous and open to anyone, not just Michigan students!)
Questionnaire Design Boot Camp on Udemy: https://www.udemy.com/course/questionnaire-design-boot-camp/ (affordable online, self-paced asynchronous course)
📚Book She Recommends📚
Writing Your Dissertation in 15 Minutes a Day.
About Our Guest:
Jessica Broome is a seasoned and dynamic researcher with diverse
experience in both quantitative and qualitative methodologies. She focuses on rigorous questionnaire design to collect high-quality data, as well as using data to tell a story that leads clients to action.
Jessica began her career in the non-profit sector, interviewing incarcerated people in state prisons and city jails across New York. She then worked for several years in the research and insights departments of major public relations agencies, including Ogilvy and Edelman, where she managed the much-publicized Edelman Trust Barometer. She founded Southpaw Insights in 2008 to conduct meaningful research that helps organizations understand what people think, feel, and do.
Jessica and her team at Southpaw conduct results-oriented research for both agencies and end clients across a broad swath of sectors, including pharmaceutical, food, technology, financial services, consumer packaged goods, education, and non-profits.
Jessica holds a PhD in Survey Methodology from the University of Michigan and an M.S. degree in Applied Social Research from Hunter College. She graduated from Connecticut College, where she earned a B.A. degree in Sociology and minored in German and Hispanic Studies.