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Why Storytelling Leaves an Impact | Chapter 28 with Cassandra Bates
Manage episode 403239593 series 3140840
NXT GEN MVMNT द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री NXT GEN MVMNT या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Ever wondered how some of the largest corporations are able to convey a compelling message to their audience?
It's because of their ability to tell a story.
This is where we go under the surface with Cassandra Bates, and she is a force to be reckoned with. Cassandra has been a marketing expert for global brands such as Mattel, Sony, Coca-Cola, and a large number of established companies on consumer engagement and how to move product faster/smarter.
Today, she consults for NASA as a subject matter expert with a focus on Social and Digital Engagement, Youth Marketing, Analytics, and Storytelling, and is the Chief Marketing Officer of Evoke Play to help emerging startups showing them the value of strategy in creating compelling brand experiences.
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Follow Cassandra's journey:
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