#17. The Power of Brand Collaborations for Nutrition Professionals, with Sophie Bertrand

Nutrition Business Secrets

Welcome to "Nutrition Business Secrets"! In this episode, we sit down with Nutritionist Sophie Bertrand, uncovering her career journey and valuable insights.
Topics of discussion include:

• working with brands
• creating memberships
• knowing when to outsource
• staying authentic on social media
• building a business around family

Sophie shares her expertise on leveraging brand partnerships to grow nutrition businesses, providing strategies for successful collaborations. She also delves into the art of creating thriving membership programs, fostering loyalty and generating sustainable income.

We explore the importance of delegating tasks and optimising business operations, along with tips on maintaining authenticity while utilising social media platforms effectively. Sophie's unique experience of balancing personal and professional life is discussed, offering guidance for entrepreneurs seeking a harmonious integration of both.

Additionally, Sophie opens up about her own podcast, "Forking Wellness," and the decision to pause it temporarily, shedding light on the growth that comes from embracing change. Join us for an enlightening conversation, as Sophie shares her nutrition business secrets, inspiring entrepreneurs to take their ventures to new heights.

About Sophie Bertrand:
Sophie Bertrand is a Registered Nutritionist, co-host and co-author of Forking Wellness, owner of her nutrition consultancy and Mum to her son Romeo.
With a BSc in Psychology and MSc in Clinical Nutrition, she understands the importance of marrying the two together to support good health.
There is so much more to eating well than just ‘eating well’. Healthy looks different on everyone and Sophie helps to empower people to see looking after their health as a lifestyle.
Website: www.sophiebertrand.com/
Instagram @sophiebertrand_
Twitter @sophiebertrand_
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The Nutrition Business Secrets Podcast is the must-listen podcast for ambitious dietitians and nutritionists looking to level up their business game, without the overwhelm.

Get the secrets and stories you need to know so you can build and scale a thriving nutrition business. This is where credible industry experts share practical strategy advice, meaningful marketing tips and more.
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Meet the WellConnect founders:

Jo Cunningham is a registered dietitian (with background in accountancy) and WellConnect Operations Director. Jo is founder of Green Light Nutrition and has consulted as Clinical Director for a leading London dietitian clinic.

Claire Hitchen is a registered nutritionist (mBANT) and WellConnect Marketing Director & Coach. Claire has a background in health and nutrition marketing for large global brands and small start-ups, including building and scaling a well-known dietitian's personal brand.

Zoe Whitman is a business and finance coach, and best-selling author with a successful online busines...