When Your Nonprofit's Case for Support Just Isn't Working (with Shereese Floyd & Josh Gryniewicz)

NPFX: The Nonprofit Fundraising Exchange

A nonprofit's case for support answers a critical question for donors: "Why should I give your nonprofit my money?" In today's podcast episode, our panel examines how to tell the right story in the right way to transform your case for support, better engage donors, and get them to invest generously in your work and your mission.

Free 30-minute consultation for NPFX listeners: http://www.ipmadvancement.com/free

Want to suggest a topic, guest, or nonprofit organization for an upcoming episode? Send an email with the subject "NPFX suggestion" to [e-mail].

Additional Resources

[NPFX] The Future of Storytelling for Nonprofit Donor Engagement https://www.ipmadvancement.com/blog/the-future-of-nonprofit-storytelling-for-donor-engagement

Make the Donor the Hero of Your Fundraising Story https://www.ipmadvancement.com/blog/make-the-donor-the-hero-of-your-fundraising-story

[NPFX] 12 Mistakes Nonprofits Make in Their Fundraising Copywriting, Part 2 https://www.ipmadvancement.com/blog/12-mistakes-nonprofits-make-in-their-fundraising-copywriting-part-2

How Nonprofits Succeed by Focusing on Others, Part 2: Emphasize Donor Impact https://www.ipmadvancement.com/blog/how-nonprofits-succeed-by-focusing-on-others-emphasize-donor-impact

What Should I Write About in My Next Fundraising Appeal? https://www.ipmadvancement.com/blog/what-should-i-write-about-in-my-next-fundraising-appeal

IPM's free Nonprofit Resource Library: https://www.ipmadvancement.com/resources

Shereese Floyd, CEO of Witness My Life, is an award-winning storytelling and communications professional dedicated to helping organizations increase influence and revenue with story-based marketing. Her emotional branding style has generated over $2M in direct campaigns. With over twenty years in nonprofit marketing, her expertise spans development, branding, women's leadership, and public relations. Shereese is an advocate for social change and believes story is the one thing that truly brings the world together. https://www.linkedin.com/in/shereesefloyd/ https://www.shereesefloyd.com/

Josh Gryniewicz has spent his career in nonprofit, initially as a crisis counselor and later in external relations. For over a decade, he has worked in public interest communication. As a creative, Josh has applied his craft to writing, spoken word, filmmaking, comic books, and other media. His nonfiction has been published in PopMatters, The Guardian, Huffington Post, and Medium. https://www.linkedin.com/in/jgryniewicz/ https://oddduck.io/

Russ Phaneuf, a co-founder of IPM Advancement, has a background in higher education development, with positions at the University of Hartford, Northern Arizona University, and Thunderbird School of Global Management. As IPM's managing director & chief strategist, Russ serves as lead fundraising strategist, award-winning content creator, and program analyst specializing in applied system dynamics.

Rich Frazier has worked in the nonprofit sector for over 30 years. In his role as senior consultant with IPM Advancement, Rich offers extensive understanding and knowledge in major gifts program management, fund development, strategic planning, and board of directors development.