))
880: Anatomy of a Hotel Brand Repositioning
Manage episode 427064224 series 3560444
No Vacancy Live and No Vacancy Media द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री No Vacancy Live and No Vacancy Media या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Today, we're diving into the dynamic world of hotel branding with Dean Winter from Swire Hotels. They're reimagining luxury with their East Hotel Miami, embracing a fresh "alt luxury" approach. Here's what's changing and why it matters:
Evolution of East Hotels: Originally targeting corporate travelers, Swire Hotels recognized a shift in customer demographics and needs over their 14-year journey.
Introducing Alt Luxury: Catering to a younger, well-traveled audience (25-40-year-olds), they're blending luxury with informality. Think high-quality service minus the fussiness.
Connecting with Community: Emphasizing engagement and spontaneity, their hotels are becoming hubs for local activities like runs and cultural events.
Environmental Responsibility: No plastic, water filtration systems, and waste reduction are central to their sustainability efforts.
Future Expansion: Swire Hotels plans to expand across Asia-Pacific, aiming for 30+ properties under the East brand.
This shift isn't just about luxury; it's about creating meaningful connections and experiences. Stay tuned for more updates as Swire Hotels continues to redefine hospitality!
1340 एपिसोडस
साझा करें
