How Samsung Plans to Compete for TV Dollars With its Own FAST and Data

Next in Media

Shield Strategic and Mike Shields द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Shield Strategic and Mike Shields या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

1M ago 23:56

MP3•एपिसोड होम

Next in Media spoke with Michael Scott, VP, Head of Sales & Operations, Samsung Ads, about where the South Korean TV manufacturer fits in the TV ad ecosystem.

Scott also talked about why Samsung is pushing into gaming, whether it wants to compete in measurement, and if he is a believer in CTV commerce.

Takeaways

• How Samsung uses this data to power content recommendations and precision targeting for advertisers.

• Navigating the evolving TV advertising landscape and currency discussions.

• Samsung's gaming initiatives and reaching the gaming audience.

• Samsung's fast-growing CTV platform and content partnerships.

• Emerging opportunities around shoppable TV and innovative ad formats.

Guest: Michael Scott

Host: Mike Shields