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NDA Meets: David Shaw, CEO, Cedara
Manage episode 400945884 series 3366204
New Digital Age द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री New Digital Age या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Incredibly, the volume of carbon emissions generated by the digital advertising industry now exceeds the emissions associated with the aviation sector. Here, NDA editor Justin Pearse talks to David Shaw, Co-founder and CEO of Cedara, a carbon intelligence platform for marketers.
Shaw argues that while sustainability is a hot topic right now, too many carbon calculator solutions are based on estimated or insufficient data that omit the impact of emissions in your supply chain.
“The majority of any organisation’s media-related carbon emissions are found in the supply path,” explains Shaw. “ With brands now targeting Net Zero across their media operations, suppliers that get ahead of the curve in providing the emissions data will be in a great position.”
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