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Episode 6: Finding your TrueNorth in Healthcare Marketing - Susan Willig
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Scientific Writers Ltd. द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Scientific Writers Ltd. या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Introduction by Dr Allison Kirsop, CEO of Scientific Writers Ltd.
Dr Julie Ann Lough, science communications specialist with Scientific Writers Ltd, sits down with Susan Willig, CEO of TrueNorth, a healthcare marketing and brand strategy company, to discuss how to find your true self and plan your business journey.
At what point should a healthcare start-up, or early-stage restart, consider bringing in a chief brand strategist, and what are the benefits of that investment to a business? How can companies reflect their true selves?
And… when trying to instigate change in a healthcare setting, how can you gently nudge people in the right direction?
Learn more about Scientific Writers Ltd on our website and LinkedIn.
Find out more about Susan and TrueNorth on her website and LinkedIn.
Other links:
Dr Allison Kirsop - LinkedIn
Mildred Foo - LinkedIn
Dr Julie Ann Lough - LinkedIn
Book a free 20-minute consultation call here.
A Scientific Writers Production 2025
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