How to Scale Your Business with Publisher Suzy Prudden

MYOB Podcast

MYOB: S1, E2: Mind Your Own Business Podcast, Episode 2 with Serial Entrepreneur and Publisher Suzy Prudden & Career Strategy Expert and Host Elizabeth Upton

Description:

Join us as we discuss how Suzy went from being on Oprah to living in her car. Find out why people don’t respect what they don’t pay for, how you can create a thriving business by writing a book, and the importance of follow through. We discuss sales tips for implementing a follow up system, how to scale your business, and why your worst case scenario is not as bad as you may think. Learn why the lowest hanging fruit matters and how important it is to check “your stuff” at the basket by the door.

And as a bonus, Suzy leads us through an exclusive 10-minute hypnosis designed specifically for you, our listener. She reminds us that we are ok, even if we don’t feel ok. She powerfully gives us permission to love ourselves and stop beating ourselves up. Welcome to the show!

Highlights:

• Hear about how Suzy went from being on Oprah to living in her car
• The importance of follow through
• How Suzy made half a million dollars with her follow up system
• Discover how you can create a thriving business by writing a book
• Tips for reframing your “worst case scenario”
• BONUS: A exclusive 10-min hypnosis created for MYOB listeners

Show Notes: S1, E2:

00:00 Intro

03:44 What are you missing by not following up?

03:48 Lessons on follow through

05:08 What you do matters

09:25 You do not know the impact that you make when you speak with people

10:20 No matter what is going on, you have no idea what’s going on for others

13:27 What has been the biggest inspiration behind what all the things you are doing?

16:01 I always ask what do people need right now?

16:13 How Suzy got started

19:08 Your book is your business builder. The book becomes the blueprint for your business

22:05 How Suzy turns ideas into Gold

25:10 How you can use the Itty Bitty book template to scale your business

27:35 Why decluttering and organizing matters in relation to business. Implementing a system

28:01 How you do anything is how you do everything

31:06 The most important word in business anyone can use. ACTION.

33:34 When Suzy lost her business

38:50 Affirm that you are ok

46:46 Suzy’s unique homeless experience

48:11 An exercise for looking at and reframing the “worst case scenario”

53:04 The rule of charging for your services - “People don't respect what they don't pay for”

55:01 Are you in your comfort zone being this uncomfortable?

57:24 Suzy leads us through an exclusive 10-min hypnosis for the MYOB audience

Sales Tips: Have the courage to reach out and be authentic (even if you don't remember who the person is or how you met them).

Remember: we all have stuff going on in our lives. You never know what someone else is going through.

Exercise : Imagine a basket outside the front door and dump all your stuff in it before starting your workday.

-

Suzy’s follow up system for leads and new clients:

• Organize all the data in an excel spreadsheet
• Get their email
• Organize by First Name, Last name (alphabetical order)
• Note where you met them ie. which zoom call or conference
• List the date you met them
• Phone number
• What part of the country they live in
• What they do/occupation
• Separate with green line after each entry (per location)
• Follow up with calls and texts to schedule appointments (or hire someone to do this step for you).
• Don't be afraid to keep calling - you never know what’s going on in their life
• Ask people if they would like you to stop calling them, otherwise keep calling!

Quotes:

• “You can be right or you can be rich” - T. Harv Ecker
• “I learned a long time ago to get out of the way!” - Suzy Prudden
• “I know what a difference other people have made with me in my life and I want to do that for others.” - Suzy Prudden
• “The only way to get out of this, is to get out of it!” - Suzy Prudden
• “People don't respect what they don't pay for.” - Suzy Prudden
• “Are you in your comfort zone being this uncomfortable?” - Suzy Prudden
• “A baby that’s learning to walk doesn’t beat himself up for falling down...he laughs and gets up again.” - Suzy Prudden

Resources/Contact Info:

Guest: Suzy Prudden

www.ittybittypublishing.com

Email: [e-mail]

Put in subject line: I saw you on the MYOB Podcast

Text: 310-640-8885 to receive a free gift: 4 wealth processes that will make you more money and 4 processes for writing a best selling book

Host: Elizabeth Upton (Instagram, Facebook, & LinkedIn)

www.elizabethupton.com

@myobpodcast

@elizabethuptoncoaching

https://linktr.ee/MYOBsocial

Email us to be a guest on the show: [e-mail]

Discuss your business strategy 1:1 with Elizabeth: https://calendly.com/elizabethupton/strategy-call

PA/Admin Support: Yasmin Senouci (IG)

@yasminsenouci

Original music by Adrian Vaca

www.adrianvaca.com

@adrianvaca

Email: [e-mail]

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Duration : 110 minutes

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