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69. Talking Market Research (Qualitative) & the Role of Contact Center Feedback in Today's World
Manage episode 367793929 series 3490007
Denise Venneri द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Denise Venneri या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
We’re talkin’ Philly suburbs (my hometown), along with Food Marketing/CPGCX (some of my favorites) in this week’s episode with Jim Partner.
My guest is my colleague @James Partner. AKA Professor Partner who teaches Food Marketing Research at @St. Josephs University in Philadelphia, as well as owns a consulting practice.
We chat about the uber importance of understanding consumer behavior today, qualitative methodologies and how they may have evolved/are evolving in the past few years – as well as debate the importance of communities as an emerging research tool.
Jim also weighs in on whether he considers feedback that comes in through Consumer Care/Customer Relations as Qualitative… or Quantitative. Plus he speaks his mind on the value of the Consumer Care function to the consumers they care for plus the value to Brand Management.
So thank you Jim for your time and your expertise…!
Check out Jim's consulting practice: marketingresearchwithpartner.com
Learn more about St. Joe's Food Marketing degrees here: www.sju.edu
#CPGCX #CaringDeeplyForYourConsumers #businesspodcast
--- Send in a voice message: https://podcasters.spotify.com/pod/show/denise-venneri/message113 एपिसोडस
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