You Gotta Have Faith! Vitafive CoFounder Nik Hall

My Biggest Lessons with Chris Meade

Nik Hall is a follower of Christ, husband to the best wife, and the cofounder of vitafive, an emerging gummy vitamin brand with high quality ingredients and now a lower sugar gummy vitamin alternative that we have launched into Target and HEB (while previously scaling our sugar gummy into over 7,000 retail doors.

Key times in this episode

3:30 Why people stop taking their vitamins after a few weeks and lifetime value drops.

5:30 Managing regulations and following best practices.

9:30 Good vs bad partners. Stay away from drug stores like CVS and Walgreens.

15:30 Breaking down the math of increasing LTV

17:00 Go slow and build methodically vs trying to do everything all the time.

20:00 Changes in marketing spend now vs 12 months ago, and mastering Amazon ad buying budget.

23:27 Nik’s biggest lesson is to have faith that the process and everything will work out.

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Chris Meade is the co-founder & CMO of CROSSNET, the world’s first four-way volleyball game. Chris was honored with Forbes 30U30 for the 2021 Sports category. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at 3000+ retail stores such as Walmart, Target, DICKS, Academy Sports, Sam’s Club and 20+ other retailers.