$30,000,000 in sales through community led growth and partnerships

My Biggest Lessons with Chris Meade

Ash Melwani is cofounder and CMO at Obvi, a health and wellness supplement brand. He joins Chris Meade to talk about the growth of their brand to over $30M in sales over the last 30 months.

3:30 Setting up partnerships with legacy brands like Entenmann's and Reese's for partner and customer value and understanding.

9:00 Advanced marketing and collaborating with other brands.

12:00 Ash shares his biggest lessons which include not testing enough, bad flavours.

15:00 Keeping it simple with unanimous approval in house for flavouring.

17:00 Power of their Facebook community for R&D.

19:00 How the 3 co-founders came together to play to each other's strengths.

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Chris Meade is the co-founder & CMO of CROSSNET, the world’s first four-way volleyball game. Chris was honored with Forbes 30U30 for the 2021 Sports category. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at 3000+ retail stores such as Walmart, Target, DICKS, Academy Sports, Sam’s Club and 20+ other retailers.