Cashflow is king when it comes to growth - Pete Senna

My Biggest Lessons with Chris Meade

Chris Meade used Gorgias to generate over $1,000,000 in retail sales, learn how he did, and you can too.

Pete Sena is a creative entrepreneur and forward-obsessed business builder and founder of Digital Surgeons. He brings over 20 years of experience with him, working on brands like Lego and Hershey to American Express and SalesforceTopics and Lessons.

Lessons Pete has learned, and shares with the audience.

Get your contract signed before giving away work. (Working with two major celebrities created a breakthrough campaign but had to chase the money)

You have to start by defining success. Success isn't just working with great clients and making financial gains. How i've leaned into frameworks to shift and evolve my thinking.

Where our focus goes our energy flows. It took me 15 years to realize that speed comes with systems and smart workflows. Now I lean into automations and frameworks to grow. DON’T build a business AROUND you.

Key Moments in this episode:

2:30 Getting qualified to work with brands from someone who knows how to design and code from first iteration to going public and big names like Kanye West and Lady Gaga.

4:00 Choosing the right agency partner is about working on what the agency is best at. If they’re a PR agency, focus on PR, not website design.

7:30 When a $100,000,000 digital turnaround strategy doesn’t go as planned.

9:30 Lessons from Nik Sharma on branding through different tactical lenses. Branding is always happening. It’s easier to brand first then to go back and try to overhaul and fix things.

12:30 Measuring brand vs other aspects like conversion, and how those investments early on make a difference.

14:00 The first advice Pete would give to someone starting an agency is don’t start an agency. Sometimes it just happens, but other times it’s a way to work on your craft. You don’t need to start an agency to do what you want to do.

16:00 Working at an agency is a great way to work on a few different things without bouncing around jobs. Starting an agency is starting a service based business.

18:30 The world of instant gratification and ease of getting started leading to a lack of patience. Diversification helps, but it won’t help you chase passion. Knowing yourself is the most important thing when it comes to waiting for an overnight success.

22:00 The green zone, or the zone of genius is where you can be motivated to work and you’re good at. Some people might love data entry whereas others love more creative work.

24:00 Staying motivated and thinking beyond the metrics when there are other things to think of. Crossnet is more than daily sales, it’s creating memories and beautiful days with friends and family.

30:00 Finding your purpose and making it easier to have the genius zone.

Sign up for Chris' weekly newsletter Cross Commerce here, and connect with him on Twitter and Linkedin.

Chris Meade is the co-founder & CMO of CROSSNET, the world’s first four-way volleyball game. Chris was honored with Forbes 30U30 for the 2021 Sports category. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at 3000+ retail stores such as Walmart, Target, DICKS, Academy Sports, Sam’s Club and 20+ other retailers.