#30 - How Insight is Informing the Future of Podcasts (with Tommy Walters of Acast)

MRX Lab

FlexMR द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री FlexMR या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

3y ago 10:21

MP3•एपिसोड होम

As a burgeoning media channel, much of our understanding of podcast listeners relies simply on volumetric listening figures. But Acast is changing that dynamic. The company is building a robust library of insight into listeners, their preferences, habits and more.

In this episode, we’re joined by Tommy Walters of Acast. Over 10 minutes, we explore what it takes to understand podcast audiences in detail, and put insights at the centre of collaborations with a variety of stakeholders – from advertisers to podcasters, listeners to media partners. Tommy even shares key data points on podcast audiences from Acast’s latest report.

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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)

Featuring: Tommy Walters, Commercial Insights Manager @ Acast (LinkedIn)

For more info on Acast, visit www.acast.com

For more info on FlexMR, visit www.flexmr.net

Or connect via LinkedIn / Twitter / Facebook

61 एपिसोडस

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