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What exactly is a CDP?
Manage episode 377391603 series 3180373
Matt Wilson द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Matt Wilson या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
In the latest episode of "Mostly Automotive Marketing with Matt Wilson," we break down the concept of a Customer Data Platform (CDP) and elucidate its potential significance for your dealership or agency. Our guest, Ilana Shabtay, Vice President of Marketing at Fullpath, provides valuable insights into this powerful tool and its transformative implications. If you're seeking clarity on CDPs and their role in optimizing your marketing strategies, this episode is a must-listen.
Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google. Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
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