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Episode 64: Episode 64: Do You Have Brand Authenticity & Alignment?
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Adrienne Graham द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Adrienne Graham या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Beyonce is coming out with a new Haircare Line! And it's got people talking. It seems a lot of people, fans and non-fans are confused about this. The general consensus is she is not known for haircare. But it opens up a deeper conversation. Will consumers buy for name recognition or is your personal story behind the brand what attracts them? Well we're all not Beyonce so we don't have a built in audience that will buy whatever. We as businesswomen have to be strategic. It has to make sense to the buying public. People are more focused on authenticity and alignment these days when making purchasing decisions. So let's talk about it.
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