Digital Turbine And Fyber Help Marketers Place Their Bets In The Adtech Game

Mobile Presence

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2+ y ago 40:46

MP3•एपिसोड होम

A raft of deals in the ad tech space is driving consolidation and the growth of super-networks. These titans aren't just achieving impressive size and scale. Many are acquiring the capabilities and components to be one-stop-shops for everything from marketing intelligence to measurement. What does this mean for advertisers and publishers? How should they evaluate the impact and the alternatives? In episode #446, our host Peggy Anne Salz catches up with Matt Tubergen, EVP of Global Strategy & Corporate Development at Digital Turbine, and Linda Ouyang, VP Demand, Global at Fyber, for a candid look at consolidation in the ad tech space. They discuss how Digital Turbine's on-device access and insights drive content discovery and publisher opportunities to engage and monetize their audiences. They also talk about hot trends and place their bets on industry winners and losers.

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