))
MSP Copywriting (Part 15)
Manage episode 389445693 series 3496736
Mike Knight - MKLINK द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Mike Knight - MKLINK या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
In this episode, Mike dives into the second element of the mnemonic URGENT AIDA—Reciprocity. Exploring the principle of reciprocity from Cialdini's influence, Mike unravels how creating a sense of goodwill can positively impact your audience's response.
Drawing parallels between macro and micro-gestures in the physical world and their application in sales copy, Mike sheds light on the challenges of offering free samples or giveaways without triggering scepticism. He emphasizes the importance of authenticity and genuine intent to establish reciprocity effectively.
Join Mike as he further explores the elements of URGENT AIDA, providing practical insights and strategies to elevate your sales letter approach. Gain valuable insights into the art of reciprocity, and understand its profound impact on creating compelling and credible copy.
Mike Knight MBA FCIM Director, MKLINK Ltd
50 एपिसोडस
साझा करें
