Pricing (Ed Lee) - Cornerstones Training Series #4

Minimum Viable Podcast (MVP)

This epsisode is exciting for startups and emerging companies focused on defense and national security to learn from an expert in pricing. Finding dual-use viability or an appropriate market approach when working with government is challenging, and government employees working with emerging companies will also benefit from learning about their experiences and pain points.

Ed Lee is a pricing expert and CEO of HelloAdvisr, a growth consultancy working with startup leadership teams to design high-impact pricing strategies. HelloAdvisrworks with startups on pricing across growth stages and draws on experience from industries including eCommerce/retail, software, and consumer goods.

Previously, Ed held leadership roles with LG Electronics and Simon-Kucher& Partners, a global management consulting firm, where he advised leading global companies and brands on pricing strategy. Ed is regularly invited to teach and speak at leading academic institutions including UCLA and Oxford University. He serves as a mentor and advisor to startup accelerators including Techstars and Backstage Capital, and is a resident expert at the Oxford Foundry (the venture accelerator of Oxford University).

Ed received his MBA from Oxford University, two Masters (MSc) from the London School of Economics, and BA from UCSD.

The Cornerstones Series brings in speakers to address issues for emerging companies and investors as part of DEF's mission to promote a culture of innovation in the national security community.

Although the series is designed for entrepreneurs and investors interested in national security, intrapreneurs in government will also benefit from the opportunity to learn from those developing capabilities and working on projects that impact and support government employees.