E285 | Pets, Startups, and Smarter Care: Building The Product People Want with Pavel Gertsberg

Mind Your F**king Business

This week on The Melting Pot we learned from the CEO of Fluffy, Pavel Gertsberg.

In this episode, Pavel offers us an inside look at the transformation of Fluffy from its roots as a pet insurance company to a comprehensive pet health business that's reimagining support for pet owners. With the rise of pet ownership, particularly after the pandemic, Pavel discusses the fresh challenges that new pet parents face and how Fluffy aims to ease the stress that accompanies caring for our four-legged companions. He'll share how Fluffy’s digital vet clinic and subscription model aim to revolutionise the industry by providing cost-efficient, accessible, in-house pet care.

Drawing from his rich background in startups and revenue acceleration, Pavel cautions against the siren call of growth hacking in the early stages. Instead, he advocates for founders to get their hands dirty to find the elusive product-market fit before scaling. How can we develop products that resonate with our customers emotionally? Pavel will help us find the answer using the example of Airbnb’s approach.

During this conversation, Dominic and Pavel will also discuss their views on the unpredictable nature of B2C businesses, the strategic advantages the UK presents for B2B enterprises, and the complexities of globalisation for financial firms.

Download and listen today!

On today’s podcast:

• An innovative approach to pet healthcare
• The impact of COVID on the pet insurance industry
• The importance of product market fit before scaling
• Exploring the complexities of globalisation for financial firms

Follow Pavel Gertsberg:

Website

LinkedIn

Fluffy

Recommended reading:

Paul Graham’s essays

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