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Marketing Campaigns that Changed the World: COCA-COLA's "Share a Coke" Campaign"
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Ruben Licera द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Ruben Licera या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
In the sweltering heat of an Australian summer, Coca-Cola inaugurated a campaign that would soon revolutionize marketing landscapes globally. The iconic "Share a Coke" campaign sought to foster bonds through the personalized touch of having consumers' names imprinted on the Coca-Cola bottles, urging people to share a moment of refreshment and connection with their loved ones. Initially conceived for the Australian market, the initiative rapidly crossed borders to leave a global footprint, testament to the universal language of shared moments that Coca-Cola sought to champion.
Be sure to listen this episode of the Ruben Licera's Millionaire Marketer podcast!
And also, check the complete list of the Top and Best Marketing Campaigns of All Time that changed the world here.
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