Teaching Your Customers: 4 Key Principles

Michael Boezi: Consider the Source

Michael Boezi द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Michael Boezi या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

5y ago 11:58

M4A•एपिसोड होम

Do you like to be sold to? I don't. "Push marketing" can only generate awareness. While awareness is important, it's only Step 1. Trust comes when you try to teach your customers instead – bring some value to them instead of just pushing product on them.

Spending more on awareness campaigns won't scale. Input = output (that is... if you're lucky). Teaching your customers is a better path, and all you have to do is align your content strategy with this principle. Continuing my thread from last week, there are four key factors that will help you activate this dynamic: Experience, Generosity, Collaboration, and Strategy.

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99 एपिसोडस

#Business #Content Strategy #Michael Boezi