The Right Kind of Difficult (ft. Jon Acuff)

Mic Drop

ImpactEleven, Josh Linkner, and Connor Trombley द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री ImpactEleven, Josh Linkner, and Connor Trombley या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

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The Right Kind of Difficult (ft. Jon Acuff)

On learning, growing, adapting, creating, and sharing

OPENING QUOTE:

“Be your version of funny. Don't be somebody else's version. So what happens is speakers read a book about public speaking and they go, "I got to tell a joke." And they tell a joke that isn't their joke. And it just feels like you're wearing your dad's coat at the eighth grade dance. It doesn't fit you. It doesn't create the moment you want.”

-Jon Acuff

GUEST BIO:

Jon Acuff is the New York Times bestselling author of eight books and one of the most successful thought leaders on the circuit, which is why Ink Magazine named him one of the top 100 leadership speakers in the world. He's also a gifted comedian, recently fulfilling a dream by opening up for Dolly Parton at Ryman Auditorium. For over 20 years, he's helped some of the biggest brands tell their story, including the Home Depot, Bose, and Staples. His fresh perspective on life has given him the opportunity to write for Reader's Digest, Fast Company, The Harvard Business Review and Time Magazine.

Links:

CORE TOPICS + DETAILS:

[4:22] - The Right Kind of Difficult

Finding your zone is about finding the right challenge

How do you know you’ve found your calling? When it’s the “right kind of difficult,” the kind of challenge that has you excited to confront it, to take it on, to master it. Jon calls walking off stage the hardest part of his job, because he could stay there for hours — not because it’s easy, but because it’s hard in a way that thrills him.

[6:17] - Content that Soars (and Sticks the Landing)

Perfectly packaging ideas for your audience

Jon is the first to acknowledge that almost no speaker or thought leader is delivering truly brand-new, never-heard-before ideas. But what separates bad from good and good from great is the way those ideas are interpreted, packaged, and presented in an unforgettable way.

One example of this is Jon’s concept of “soundtracks,” or the messages that live inside our heads on a daily basis. By taking the idea of internal monologue and presenting it in an instantly memorable way, Jon has created a keynote message (and book) that resonates with audiences everywhere.

[15:41] - Be Funny by Being You

Ill-fitting humor is like an ill-fitting suit

Jon emphasizes the importance of humor, while also emphasizing the risks of using humor that doesn’t match your personal style. He likens it to “wearing your dad's coat at the eighth grade dance.”

He goes on: “It doesn't fit you. It doesn't create the moment you want. If you're slapstick at a dinner party, be slapstick on stage. If you're dry at a dinner party, be dry on stage. Be your version of funny. Don't be somebody else's version of funny, because it won't work. You won't enjoy it."

[26:30] - Rewriting Your Soundtrack

How changing what you tell yourself can change your life

Use Jon’s three-part question to see whether you have a broken soundtrack or repetitive thought. First: Is it true? Second: is it helpful? Third: Is it kind?

If the answer to any of those questions is “no,” you’re suffering from a broken soundtrack that’s going to keep you from achieving both happiness and greatness.

As a speaker, the first person you have to inspire is yourself.

[34:39] - To Monetization and Beyond

Turning ideas and expertise into content and income

If 2020 taught the speaking industry anything, it was that even if your business model starts on the stage, it can’t end there. Jon has found myriad ways to expand his message and monetization — from treating writing books as a craft to trying out new media like podcasts, YouTube, and online challenges. He’s still a speaker at heart, but he’s also much more — and that means diverse audiences and income.

RESOURCES:

[1:20] Jon’s Books

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ABOUT MIC DROP:

Hear from the world’s top thought leaders and experts, sharing tipping point moments, strategies, and approaches that led to their speaking career success. Throughout each episode, host Josh Linkner, #1 Innovation keynote speaker in the world, deconstructs guests’ Mic Drop moments and provides tactical tools and takeaways that can be applied to any speaking business, no matter it’s starting point. You'll enjoy hearing from some of the top keynote speakers in the industry including: Ryan Estis, Alison Levine, Peter Sheahan, Seth Mattison, Cassandra Worthy, and many more. Mic Drop is sponsored by ImpactEleven.

Learn more at: MicDropPodcast.com

ABOUT THE HOST:

Josh Linkner is a Creative Troublemaker. He believes passionately that all human beings have incredible creative capacity, and he’s on a mission to unlock inventive thinking and creative problem solving to help leaders, individuals, and communities soar.

Josh has been the founder and CEO of five tech companies, which sold for a combined value of over $200 million and is the author of four books including the New York Times Bestsellers, Disciplined Dreaming and The Road to Reinvention. He has invested in and/or mentored over 100 startups and is the Founding Partner of Detroit Venture Partners.

Today, Josh serves as Chairman and Co-founder of Platypus Labs, an innovation research, training, and consulting firm. He has twice been named the Ernst & Young Entrepreneur of the Year and is the recipient of the United States Presidential Champion of Change Award.

Josh is also a passionate Detroiter, the father of four, is a professional-level jazz guitarist, and has a slightly odd obsession with greasy pizza.

Learn more about Josh: JoshLinkner.com