373 - Revisiting the Fundamentals of Online Memberships

Membership Geeks Podcast with Mike Morrison

Join me on Episode 373 of the Membership Geeks Podcast as we dive deep into the fundamentals of the online memberships model! Get the scoop on the differences between courses and memberships, pricing models, and how to explain memberships to potential customers.

In this episode:

• How memberships and subscriptions differ and why one does not always have to involve the other
• Key differences between online memberships and signature courses
• What is typically meant by the term "online membership" and which types of business this does NOT apply to

Key Quotes & Takeaways:

"A subscription is just a payment arrangement, a way to collect the recurring payments needed in most cases for continued access to a membership. The two go hand in hand for the vast majority of online memberships, but they are separate things. You don't need to have one in order to have the other."

"The term membership is broad. It is ubiquitous, it can mean all sorts of different things, and it gets used by people for all sorts of different things."

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