How Donni Davy turned ‘Euphoria Makeup’ into Half Magic Beauty

MECCA Talks

In today’s episode, Kate is in the studio with Donni Davy to celebrate the launch of her sparkly new makeup brand, Half Magic, at MECCA.

Occasionally, a makeup artist comes along and changes beauty culture – which is what Donni did when HBO’s Euphoria first aired in 2019. She went on to win two Emmys for her work on the iconic series, and kickstarted a movement of bold, glittery eye makeup and lived-in skin, now known simply as ‘Euphoria makeup’. In partnership with A24 Films, which produced the show, her viral bejewelled wings, Technicolor lids and glitter tears inspired the creation of Half Magic, which gives everyone the tools to recreate magical beauty looks, every day.

With Donni in Australia to spread the magic of her makeup line, she tells us more about her career, inspirations and the Half Magic must-haves we need to try.

Products mentioned:

Half Magic Face Gems

Half Magic Glitterpuck Multi-Use Pressed Fairy Dust

Half Magic Glitterpill Glitter Eye Paint & Liner

Half Magic Magic Flik Eyeliner

Half Magic Wing Magician Eyeliner Stencil

Half Magic Flik Eraser Makeup Correcting Pen

Half Magic Beam Trap Illuminating Balm

Half Magic Cheek Fluff Soft Blur Blush

Half Magic Mouth Cloud Soft Matte Lip Cream

Half Magic Eyeshadow Singles

Half Magic The "Forever" Palette

Host: Kate Blythe

Producer: Kerri Gordon

Editor: Ruby Devlin

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MECCA Talks wishes to acknowledge the Traditional Custodians of the land on which we recorded this episode at our studio in Naarm: the Wurundjeri people of the Kulin nation. We pay respect to Elders – past and present. We recognise their ongoing connection to this beautiful country, with knowledge and stories that have been handed down since time immemorial.

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