The Power of an Agency of Record

Maven Marketing with Brandon Welch

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In 1786 William Taylor opened his office in London, which is considered to be the first Marketing Agency. Then, a few dozen years later, V.B. Palmer started operating as the first Agency of Record—purchasing newspaper advertisements on behalf of his clients.
At its root, an Agency of Record is an agreement between a business and the agency to manage and execute on all matters relating to marketing on behalf of their client. It is an agreement that signals who is holding the overall marketing strategy plan together.
A lot has changed in the last two hundred years. Instead of having a single agency, businesses can hire an arsenal of specialist agencies with a different measure of success. This can make marketing plans more scalable and keep agencies competitive.
But who's holding it all together?
Who is looking at the bigger picture?
An Agency of Record is the one who holds all of the marketing accountable for the overall business goals—looking at where the company is going and measuring success based on business growth, not sporadic marketing metrics.
Jump in with Caleb and Megan as they discuss the Power of an Agency of Record.
Host: Caleb Agee
Co-Host: Megan Ellis
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy
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