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Episode 24: Corey Topp (Sellout Digital)
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Rod Yates and Audience Republic द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Rod Yates and Audience Republic या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Corey Topp is the Founder and Director of Sellout Digital, a digital marketing agency specializing in events.
He is well versed in the art of selling out an event. Exhibit A is his own festival Reminisce, which he grew from a backyard party into an annual 10,000 capacity event in Melbourne. And then there’s Tailgate, a 1500-capacity Superbowl party he launched and sold out in just 16 days earlier this year.
With Sellout Digital Corey has helped many other events achieve similar results, using a system he developed called the Sellout Marketing System. We talk about the different elements of that system in this interview, from crafting your event campaign messaging like a TV series through to maximizing your ROI on Meta ad campaigns.
Corey also has experience working in digital across the banking and gambling industries, and brings all of that experience into this conversation.
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