88. Dr. Liraz Margalit: Psychology Behind Consumer Decisions

Mastering eCommerce Marketing

https://youtu.be/1w4-v6l0CPU

Hello listeners and welcome to another episode of eCom Pulse! In today's episode, I interview Dr. Liraz Margalit, a renowned psychologist and founder of Topicx.

Dr. Margalit specializes in decision-making processes, behavioral economics, and neuropsychology. With a deep understanding of how people make decisions, she has applied her expertise to both consumer behavior and self-improvement.

During this episode, Dr. Margalit shares fascinating research into the intersection of cognitive psychology and behavioral design, discussing how our brains shape decisions, the impact of emotional triggers on purchasing behavior, and the significance of understanding consumer motivations.

we also discuss the importance of storytelling in marketing and how businesses can establish trust and connect with their audience on an emotional level.

Additionally, Dr. Margalit provides examples from her extensive research, highlighting the differences in consumer behavior and decision-making in both physical and digital environments.

Tune in to learn about the practical applications of behavioral design, the role of emotional intelligence in consumer interactions, and how brands can create compelling narratives to engage their customers effectively.

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Guest: Liraz Margalit, Designing Behavior by Tapping into People's Minds, Founder @Topicx

LinkedIn: https://www.linkedin.com/in/drlirazmargalit/

Topicx - https://www.topicx.io/

Takeaways:

• Behavioral design can shape people's behavior by understanding their cognitive biases and motivations.
• Empathy and storytelling are crucial in marketing to establish a connection with consumers.
• Establishing trust with consumers is essential for successful marketing.
• Impulse purchases are driven by emotions and the value attached to a product.
• Understanding human behavior is key to creating effective marketing strategies.

Chapters:

00:00 Introduction and Background

03:08 Shaping Behavior and Designing the Mind

12:19 Behavioral Design and Decision Making

26:16 Motivations and Emotional Connections in Marketing

39:05 The Power of Storytelling and Building Trust