106. Mastering Affiliate Programs with Sam Sank

Mastering eCommerce Marketing

In this episode the eCom Pulse podcast, our host Eitan Koter sits with Sam Sank, Head of Business Development at Roundforest, a product recommendation platform that’s been helping consumers make informed online shopping decisions for over a decade. Roundforest operates two key websites, bestreviews.guide and bestdeals.today, which provide product comparisons and real-time deal curation across multiple categories, from electronics to niche products like violins for beginners. With operations in nine countries, Roundforest has established itself as a major partner for some of the world's largest e-commerce marketplaces, including Amazon, eBay, and Walmart.

We explore how Roundforest leverages AI technology to cater to the unique needs of consumers by providing tailored product recommendations and exclusive deals. Sam shares actionable steps for brands looking to launch an affiliate marketing program, covering key considerations like understanding pain points, measuring success through incrementality, and the benefits of working with experienced partners like Roundforest. He also discusses the importance of AI in creating a seamless user experience and how Roundforest uses AI to identify market gaps, create relevant content, and boost traffic.

Sam explains the company’s flexible business model, which often includes revenue-sharing agreements with partners, ensuring a low-risk entry point into affiliate marketing. We also touch on how brands can engage with platforms like Roundforest to enhance their marketing efforts and maintain a competitive edge in today’s fast-changing e-commerce environment. This episode offers a closer look at how businesses can effectively incorporate affiliate marketing into their strategy, ensuring a broad reach and high conversion rates.

Website: https://www.vimmi.net

Email us: [e-mail]

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Sam Sank, Head of Business Development at Roundforest.

LinkedIn: https://www.linkedin.com/in/samsank77/

Best Reviews: https://www.bestreviews.guide/

Best deals: https://www.bestdeals.today/

Watch the full Youtube video here:

https://youtu.be/9j8XnNX8kjE

Takeaways:

• Roundforest is a product recommendation platform that helps consumers make online shopping decisions.
• They operate as an affiliate of various marketplaces, driving traffic and earning a percentage of sales.
• Roundforest uses AI technology to create relevant content and cover niche categories.
• They have built strong relationships with major marketplaces like Amazon and eBay.
• Businesses interested in affiliate marketing can contact Roundforest for partnership opportunities.

Chapters:

00:00 Introduction and Overview of Roundforest

02:52 How Roundforest Operates as an Affiliate of Marketplaces

08:10 Success and Growth of Roundforest in Driving Sales

11:45 Using AI Technology to Provide Relevant Product Recommendations

19:24 Roundforest's Low-Risk, Rev Share Model for Businesses

26:35 Working with Marketplaces and D2C Brands

29:11 Building Strong Relationships with Major Marketplaces

33:02 Contacting Roundforest for Partnership Opportunities