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The balance between long term planning and responsive marketing with Laura Donnelly, West Midlands Trains
Manage episode 422419033 series 3578291
marketingSHOWCASE / Sound Media and MarketingSHOWCASE / Sound Media द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री marketingSHOWCASE / Sound Media and MarketingSHOWCASE / Sound Media या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Choo choo, our latest podcast is pulling in... featuring Laura from West Midlands Trains.
We talk about how they balance key messages with responsive marketing due to the nature of public transport and James tries to wangle an invite to 'train control'.
Find out more about West Midlands Trains at https://www.westmidlandsrailway.co.uk/ and https://www.londonnorthwesternrailway.co.uk/
Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/
This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/
Podcast recorded at marketingSHOWCASE Nottingham 2024.
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