Reaching Beyond the Decision Makers
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Manage episode 407427030 series 3560057
So much of B2B marketing is about talking to the right person at the right time. We often boil that down to targeting the key decision-makers in organizations, and for good reason. But there are many people outside of the key decision makers who influence a purchase decision — teachers might influence the principle, a marketing manager might influence a CMO, etc.
Today we're talking about how to identify other roles you need to reach to affect a purchase decision in an organization and how you can reach them.
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