Google’s AI Overviews slammed by news publishers, sites that are susceptible to google's HCU, Why brand authority matters in SEO, Key takeaways from Google's search liaison, and How to turn marketing from B*llsh*t to holy sh*t

Marketing School - Digital Marketing and Online Marketing Tips

In episode #2827, Eric Siu and Neil Patel discuss how AI-generated content is perceived to be taking traffic away from traditional publishers, insights from Danny Sullivan regarding SEO recovery strategies, and the need for modern brands to focus on building mental availability.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

• (00:00) Google’s AI Overviews slammed by news publishers
• (02:06) Sites that are susceptible to Google's HCU
• (04:14) Why brand authority matters in SEO
• (06:38) Key takeaways from Google's search liaison
• (10:50) How to turn marketing from B*llsh*t to holy sh*t
• (12:41) That’s it for today! Don’t forget to rate, review, and subscribe!

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