Gary Mittman: The Future of Shoppable Media on TV

Marketing, Media & Adtech

Buckle up, folks! On this episode of The ADOTAT Show, we're diving into the digital marketplace with Gary Mittman of KERV, the visionary who's turning your passive screen time into a pixel-powered, interactive shopping spree! 🛍️ From shoppable ads to contextual relevance, Gary reveals how Kerv is redefining the future of online commerce, blending innovation with everyday browsing. He unpacks how a pivot from affiliate tracking to XML CPC syndication transformed his business into a market leader.

But we’re not just talking tech here. Get the backstory on Gary’s New York roots, his journey from concert promoter to mailroom at Arista Records, and ultimately to the head of a cutting-edge tech company. Plus, he shares his passion for augmented reality, holograms, and family life—and how each of these influences his entrepreneurial drive.

Learn why every pixel packs a punch (or a purchase), how Gary’s partnership with Magnite is turbocharging Kurv's capabilities, and the strategic advice he’d give his younger self. From martinis to martinis (with a side of tequila), we've got the scoop. 🍸

🎬 Key Points:

Kurv's origin story and pivot to a winning strategy

Gary's insights on shoppable media's future

Balancing tech dreams with a realistic family life

Why partnerships with Magnite and others are turbocharging growth

✨ CTA: Don’t miss a byte of this episode! Smash that Subscribe button, and let's click our way into the future together.

📢 Hashtags: #ShoppableMedia #AdTech #InteractiveAds #KervMedia #FutureOfCommerce

👀 Keywords: Gary Mittman, Pesach Lattin, Kerv, shoppable ads, Magnite partnership, interactive ads, augmented reality