Using AI and Data to Level Up Your Marketing Strategy with Carolyn Bao | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

2M ago 58:57

MP3•एपिसोड होम

Carolyn Bao, VP of Marketing at AppsFlyer, is a business executive specializing in revenue-driving go-to-market strategy, data-driven business innovation, and building high-performing marketing teams with 10x measurable business impact.

00:00 - 00:19 "Creativity in marketing is becoming much more of a science where, because of the massive amount of data that marketers have at our disposal and the tools that allow us to really make sense out of that data in a much faster way when we deliver a story, it is pretty well thought through, backed by data." — Carolyn Bao

00:20 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:40 - 01:50 Carolyn’s Background

01:51 - 14:42 Marketing Essentials Moment: Sentiment Scoring

14:43 - 18:16 Welcome to the show, Carolyn!

18:17 - 23:17 Embracing Data-Driven Creativity in Mobile Marketing

23:18 - 28:20 Data Collaboration Unblocks Internal Teams

28:21 - 31:22 AI Enhances Ad Performance Analysis

31:23 - 35:49 Empowering Paid Media Managers with Learning Agendas

35:50 - 36:38 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click this link to apply for a special offer for friends of this podcast.

36:39 - 39:56 AppsFlyer's AI-Powered Solutions for Actionable Insights

39:57 - 42:28 AI-Powered Anomaly Detection for Business Data

42:29 - 46:48 Staying Informed in the Business World

46:49 - 53:01 Unblocking a Complex Product Launch

53:02 - 57:11 Embracing AI for Marketers

57:12 - 57:36 Reach out to Carolyn: https://www.linkedin.com/in/carolynbao/

57:37 – 58:10 Thank you so much, Carolyn! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

58:11 – 58:57 Join The Marketing Expedition Community today!

#ArtificialIntelligence #AITools #Marketingtools #ModernMarketing #BusinessData #PaidMediaManagers #MobileMarketing #GrowthStrategies #DataDrivenMarketing #Trending #SentimentScoring

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#Business #Rhea Allen #Careers #Non-Profit #Entrepreneur #Marketing #Marketing Expedition #CEO #Peppershock Media #Award Winning