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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
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Content provided by Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Peppershock Media President and CEO Rhea Allen is bringing her marketing expertise to the microphone! Listen in as Rhea interviews special guests, discusses trending marketing topics, and most importantly, teaches you how to build your brand and your bottom line. Be sure to subscribe to the Marketing Expedition Podcast, powered by Peppershock Media, and if you would like a 15-minute free consultation with Rhea Allen, visit peppershock.com to inquire! Or visit TheMarketingExpedition.com and subscribe to the TMEC community!
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229 episodes
Mark all (un)played …
Manage series 1954021
Content provided by Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Peppershock Media President and CEO Rhea Allen is bringing her marketing expertise to the microphone! Listen in as Rhea interviews special guests, discusses trending marketing topics, and most importantly, teaches you how to build your brand and your bottom line. Be sure to subscribe to the Marketing Expedition Podcast, powered by Peppershock Media, and if you would like a 15-minute free consultation with Rhea Allen, visit peppershock.com to inquire! Or visit TheMarketingExpedition.com and subscribe to the TMEC community!
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Hosted on Acast. See acast.com/privacy for more information.
229 episodes
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 Crafting Effective Market Research for Your Business with Sean Campbell | Marketing Expedition Podcast 59:14
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59:14Sean Campbell is the CEO of Cascade Insights and has been training, mentoring, and educating all his life. An exceptionally well-regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and top-tier conferences. He has also been the author of several books on technical and business topics. Sean has been a professional services firm owner for over 20 years. He is passionate about running a remote-first company, and has been doing so long before it was cool – dating back to the 20th century! 00:00 - 00:17 "One of our informal mottos around here is we deliver bad news to good people because you kind of pay more for bad news when it comes to market research than good news. If you walk off a findings presentation and all you can say is, well, it confirms what we know. That's only so exciting. In a weird way, we get paid for delivering the bad news.” — Sean Campbell 00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:37 - 01:53 Sean’s Bio 01:54 - 08:38 Marketing Essentials Moment: Art of Audio 08:39 - 12:05 Welcome to the show, Sean! 12:06 - 17:46 Memorable Projects and Campaigns 17:47 - 20:47 Types of Market Research and Their Applications 20:48 - 25:00 Recruiting Participants for Market Research 25:01 - 30:17 Challenges in Quantitative vs. Qualitative Research 30:18 - 34:15 Differences Between Quantitative and Qualitative Insights 34:16 - 35:16 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year! 35:17 - 41:54 Advice for B2B Companies Considering Market Research 41:55 - 44:44 Adopting to Gen AI 44:45 - 49:44 Advice for Students Learning Market Research 49:45 - 52:26 Quantitative Survey and Data 52:27 - 56:17 Emerging AI Trends 56:18 - 57:26 Reach out to Sean - https://www.cascadeinsights.com/ 57:27 - 58:27 Thank you so much, Sean! Share this podcast, give us a review, and enjoy your marketing journey! 58:28 - 59:14 Join the Marketing Expedition Community today! Like what you hear, but need more information? Meet with Rhea Allen #MarketResearch #BuyerPersonaResearch #B2BMarketing #BrandStudies #MarketingEssentialsMoment #ArtofAudio #Sales #FreshMarketingStrategy #CascadeInsights #QualitativeResearch #QuantitativeResearch #Gen AI #MarketingTips #AITools #AITrends Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 Marketing Strategies in a Zero-Click Environment with Lorraine Ball | Marketing Expedition Podcast 57:35
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57:35After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings, and bad coffee to follow her passion for helping small business owners succeed. Today, this successful entrepreneur, author, and professional speaker, enjoys sharing what she knows about marketing in presentations to groups around the county, in college classrooms, and in her weekly podcast More than a Few Words . 00:00 - 00:16 "I have often heard people say, well, I have these two communities and I will tell you that if you have two distinct communities, two totally different worlds that can use your product, that's fine. But each campaign needs to attract one.” — Lorraine Ball 00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:36 - 01:35 Lorraine’s Background 01:36 - 09:45 Marketing Essentials Moment: Rise of Video Marketing 09:46 - 12:05 Lorraine, welcome to the show! 12:06 - 14:00 Three Key Elements for a Marketing Plan 14:01 - 15:39 Identifying Your Customer 15:40 - 17:39 Understanding Your Competitors 17:40 - 20:11 Defining Your Marketing Objectives 20:12 - 28:24 Success Story 28:25 - 29:10 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year! 29:11 - 36:00 Encouraging User Engagement and Content Creation 36:01 - 39:00 The Power of Contests for User-Generated Content 39:01 - 42:02 Understanding Zero Click Strategies 42:03 - 44:39 Creating Engaging Short-Form Content 44:40 - 50:58 The Importance of Direct Messaging for Links 50:59 - 55:24 Advice for Students Entering the Workforce 55:25 - 55:49 How to connect with Lorraine ( https://www.linkedin.com/in/lorraineball/ ) 55:50 - 56:37 Thank you so much, Lorraine! Share this podcast, give us a review, and enjoy your marketing journey! 56:38 – 57:23 Join The Marketing Expedition Community today! - themarketingexpedition.com #MarketingPodcast #CustomerInsights #TargetAudience #CustomerFocus #ZeroClickSearches #SocialMediaMarketing #NicheMarketing #FreshMarketingStrategy #MarketingTips #MarketingExpert #VideoMarketing #MarketingJourney Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 Get Speaking Gigs Now with Leisa Reid | Marketing Expedition Podcast 1:00:32
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1:00:32As the founder of Get Speaking Gigs Now and the CEO of the International Speaker Network, Leisa trains entrepreneurs how to use public speaking as a SOUL-FILLING business growth strategy. As a self-proclaimed “Talk Doula,” she facilitates the birth of new talks all around the world in her “Get Your Talk Ready to Rock” sessions. It is her mission to collaborate with her clients so they can quickly and easily create their talks and deliver them to audiences that are a right fit. Leisa has booked and delivered over 600 speaking engagements, is a 7-time author, podcast host, and was awarded an Honorary Doctorate. 00:00 - 00:31 "People who are terrified of speaking usually are not calling me. But a lot of times what I have found is that there's a certain amount of people who've always dreamed of doing it, but maybe just didn't have the opportunity or they didn't believe they could do it, didn't know how they could get started. And now with Facebook Live and YouTube videos and virtual meetings, there's just so many ways that you can get out there. It's more accessible than it was maybe in the 80s or the 90s or even the early 2000s. Now anyone can do it.” — Leisa Reid 00:32 - 00:50 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:51 - 02:09 Leisa’s Bio 02:10 - 18:55 Marketing Essentials Moment: Social Media Listening Tools 18:56 - 21:39 Welcome to the show, Leisa! 21:40 - 22:45 Benefits of becoming a speaker 22:46 - 24:53 Overcoming speaking fears 24:54 - 32:23 Speaking gig pipeline creation 32:24 - 34:08 Finding speaking opportunities effectively 34:09 - 35:00 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year! 35:01 - 39:25 International Speaker Network benefits (https://ispeakernetwork.com/) 39:26 - 43:37 Speaker soulmate system 43:38 - 46:19 Warm market approach for speaking 46:20 - 49:52 Negotiating speaking fees effectively 49:53 - 56:11 Author vs. Speaker Debate 56:12 - 58:10 Clear and easy communication 58:11 - 58:56 Get free speaking tips: getspeakinggigsnow.com/tips 58:57 – 59:38 Thank you so much, Leisa! Share this podcast, give us a review, and enjoy your marketing journey! 59:39 – 1:00:25 Join the Marketing Expedition Community today! Like what you hear, but need more information? Meet with Rhea Allen #PublicSpeaking #GetSpeakingGigsNow #SocialMediaListeningTools #MarketingEssentialsMoment #EntrepreneurJourney #SpeakingEngagements #FreshMarketingStrategy #BusinessGrowth #LeadGeneration #SpeakYourTruth #SpeakingOpportunities #MarketingTips #Entrepreneur #SpeakingGigs Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 The Great 8 Pillars of ROI-Driven Marketing with Chris Peer | Marketing Expedition Podcast 59:34
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59:34Chris Peer brings over 20 years of experience in B2B digital marketing strategy, lead generation, and marketing consultancy for manufacturing firms. An author and entrepreneur, Chris is the founder and CEO of G8P and SyncShow . Having witnessed the pain and frustration caused by ineffective marketing, Chris and his team developed the Great 8 Pillars to transform the marketing department from a corporate expense into a profit center. He has helped hundreds of companies scale through world-class marketing best practices. 00:00 - 00:16 "We always started with strategy first. We believed that jumping straight into marketing tactics never works. And usually when I'm talking to a prospect that's working with a current agency or had fired their previous agency, it was because they jumped straight into tactics and the tactics weren't delivering.” — Chris Peer 00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:36 - 02:06 Chris’ Bio 02:07 - 12:43 Marketing Essentials Moment: SEO, SEM, Paid and Organic Channels 12:44 - 15:03 Welcome to the show, Chris! 15:04 - 19:00 Success Story: Saving a Client's Business 19:01 - 20:0 The Great Eight Pillars of ROI-Driven Marketing 20:01 - 21:28 Pillar 1: Goals, KPIs, and Industry Benchmarks 21:29 - 22:53 Pillar 2: Value Proposition, Messaging, and Branding 22:54 - 24:13 Pillar 3: Marketing Strategy 24:14 - 25:47 Pillar 4: Marketing Team Structure 25:48 - 27:58 Pillar 5: The Almighty Website 27:59 - 31:16 Pillar 6: Analytics and Reporting 31:17 - 34:00 Pillar 7: Tech Stack 34:01 - 35:01 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. Visit: peppershock.com/product/hello-audio 35:06 - 37:48 Pillar 8: Templates and Guides 37:49 - 43:06 Importance of Long-Term Strategy 43:07 - 48:49 Assessing and Improving Value Proposition 48:50 - 54:36 Enhancing the Almighty Website 54:00 - 57:08 The Great 8 Pillars: ROI-Driven Marketing Book 57:09 – 58:47 Thank you so much, Chris! Share this podcast, give us a review, and enjoy your marketing journey! 58:48 – 59:34 Join the Marketing Expedition Community today! #B2BMarketing #ROI #ReturnOnInvestment #KPIs #KeyPerformanceIndicators #KeptPromiseIndicators #FreshMarketingStrategy #BusinessGrowth #LeadGeneration #WebDesign #SEO #SearchEngineOptimization #SEM #SearchEngineMarketing Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 Growing Your Brand and Showing Up Authentically with Kristen Fields | Marketing Expedition Podcast 48:08
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48:08Kristen Fields is an award-winning portrait photographer based in Boise, Idaho. She has photographed professionally since graduating from Brooks Institute of Photography in 2006 with a BA in Professional Photography. She specializes in contemporary portraiture, boudoir, and personal branding, valuing the relationships she builds with her clients. She prides herself on creating images of her clients that show them who they truly are and how their people see them. 00:00 - 00:18 "I think now there's such a trend even in marketing, you and I have talked about this before, where it's you have to show up authentically now. And how can you say that you're doing that if you're not out there too? And I have to, I'm speaking to myself right now so much. Because even as a photographer, I get uncomfortable.” — Kristen Fields 00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:38 - 01:18 Kristen’s Bio 01:19 - 14:55 Marketing Essentials Moment: Rise of the Machine, the AI Generated Content 14:56 - 16:50 Welcome to the show, Kristen! 16:51 - 20:12 40 Over 40 Project 20:13 - 23:00 Personal Branding and Empowerment 23:01 - 26:08 Importance of Authenticity in Personal Branding 26:09 - 31:56 Building Relationships and Networking 31:57 - 32:41 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this! 32:42 - 34:47 Kristen’s Teaching Experience 34:48 - 37:04 Generating Buzz and Building a Loyal Client Base 37:05 - 40:40 Future Plans and New Projects 40:41 - 45:39 Balancing Work and Personal Life 45:40 - 46:30 Reach out to Kristen 46:31 – 47:21 Thank you so much, Kristen! Share this podcast, give us a review, and enjoy your marketing journey! 47:22 – 48:08 Join the Marketing Expedition Community today! #PersonalBranding #Branding #BrandGrowth #Authenticity #Podcast #Photography #KristenFieldsPhotography #MarketingTips #CommunityBuilding #BusinessGrowth #SuccessStory #BuildingRelationships #FreshMarketingStrategy Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 Cultivate Your Inbox: How to Elevate Your Email Marketing with Jesse Navarro | Marketing Expedition Podcast 1:09:29
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1:09:29Jesse Navarro is the founder of Cultivate Inbox , where he manages the delivery of 20 to 30 million emails each month. Specializing in client email automation and lead generation, Jesse has worked with industry leaders like Tai Lopez, Sam Ovens, Consulting.com, Pace Morby, Jamil Damji, NewReach Education, Sean Vosler, and Joshua Earp. He’s even written video sales scripts for Kevin Harrington, the original Shark from Shark Tank. Jesse helps businesses book more appointments, assists marketing teams in converting MQLs to SQLs, and uses cutting-edge technology to ensure top-notch email deliverability, driving measurable results for his clients. 00:00 - 00:16 "If you have an email service provider like ActiveCampaign or HubSpot, you're paying for those active accounts. And if half of them aren't even open up your emails over 120 days, you’re paying for literally nothing. So you might as well just remove them and do something else with them.” — Jesse Navarro 00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:36 - 02:24 Jesse’s Background 02:25 - 08:35 Marketing Essentials Moment: Drone Photography and Videography 08:36 - 12:26 Welcome to the show, Jesse! 12:27 - 16:01 Fun Fact: Jesse’s Pokemon Championship 16:02 - 20:37 Involving Kids in Business 20:38 – 25:10 Hiring and Managing People 25:11 - 33:04 Building a Legacy 33:05 - 40:05 Business Journey and Failures 40:06 - 46:17 Finding Trends and Opportunities 46:18 - 49:45 Segmenting Email List 49:46 - 53:55 Personalization 53:56 - 54:46 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast. 54:47 - 57:54 Strategy for Email Deliverability 57:55 – 1:03:23 Tactics in Growing Email List 1:03:24 – 1:05:44 Reach out to Jesse at cultivateinbox.com 1:05:45 – 1:05:15 Launching “The Boise Hustle Podcast” 1:05:16 – 1:08:42 Thank you so much, Jesse! Share this podcast, give us a review, and enjoy your marketing journey! 1:08:43 – 1:09:29 Join the Marketing Expedition Community today! Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 Why Branding Isn't Marketing with Karley Cunningham | Marketing Expedition Podcast 1:02:44
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1:02:44Karley Cunningham is a creative strategist and growth accelerator, and she takes businesses from overcrowded spaces into blue ocean territory to confidently stand out and thrive as brand leaders. The founder of Big Bold Brand , Karley, helps agencies, innovators, and changemakers accelerate the growth, impact, profit, and sustainability of their ventures. Her innovative Surefire Method™ provides businesses with the strategic toolkit needed to attract the right fit clients, and outpace their competitors, and charge a premium. 00:00 - 00:30 "When you understand that brand is everything that you do. It's what people say about you when you're not in the room. It's not about your logo and your colors and your jingle or your tagline or your slogan or all these catchy things that we, you know, the, the Mad Men days they did to make an accessible and make them think that we're really smart and do these things. No, no, no. The practical tools that you need to create a great brand is synonymous with the tools you need to create a great business. If you don't have those in place, your business isn't set up for success.” — Karley Cunningham 00:31 - 00:50 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:51 - 01:45 Karley’s Bio 01:46 - 08:35 Marketing Essentials Moment: Importance of Case Studies 08:36 - 12:55 Welcome to the show, Karley! 12:56 - 17:08 Transition from Agency World to Consulting 17:09 - 23:50 Interconnection of Business and Brand Strategy 23:51 - 30:13 Pivoting During Crisis 30:14 - 33:25 Importance of Investing in Branding 33:26 - 34:15 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West . 34:16 - 37:59 Overview of the Surefire Method™ 38:00 - 41:03 Building a Brand from the Inside Out 41:04 - 42:19 Positioning Elements in Branding 42:20 - 47:40 Long Tail Equation for Measuring Branding Success 47:41 - 52:40 Building Trust 52:41 - 57:57 Ideal Clients 57:00 – 1:01:25 Reach out to Karley! 1:01:26 – 1:01:57 Thank you so much, Karley! Share this podcast, give us a review, and enjoy your marketing journey! 1:01:58 – 1:02:44 Join the Marketing Expedition Community today! #Podcast #Branding #BusinessStrategy #SurefireMethod #BigBoldBrandIn #BusinessGrowth #CustomerInsights #FreshMarketingStrategy #MarketingTips #MarketingExpert #CustomerFocus #CustomerJourney #CaseStudy #MarketingJourney Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 Understanding Buyer Personas and Buying Insights with Jim Kraus | Marketing Expedition Podcast 39:47
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39:47Jim Kraus is the president of Buyer Persona Institute (BPI) , and it's a leading authority on Buyer personas and buying insights. In addition to his work at BPI, Jim is also an avid blogger, author of the Buyer Persona Buzz newsletter, and is currently working on a second edition of the book, Buyer Personas with BPI Founder Adele Rivela. He also frequently speaks at events and podcasts to advance the thinking around buyer personas and buying insights more broadly. 00:00 - 00:19 "If you know some information about the CIO, for example, if you sell tech products, if you know their priorities and their goals and their demographics, that's only helpful to a point. What you really want to know is what are the drivers, and the fears, and concerns, and buyer's journey path that people take. And that's how we define a buyer persona.” — Jim Kraus 00:20 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:38 - 01:13 Jim’s Background 01:14 - 05:50 Marketing Essentials Moment: SMT (Satellite Media Tour) 05:51 - 07:20 Jim, welcome to the show! 07:21 - 12:58 Five Rings of Buying Insight 12:59 - 15:14 Methodology for Developing Buyer Persona 15:15 - 19:59 Using Buyer Insights for Marketing and Sales 20:00 - 22:47 Integrating AI and Human Intelligence 22:48 - 23:37 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast. 23:38 - 24:50 Empower Your B2B Marketing with Insightful Buyer Personas. Visit Buyer Personal Institute - https://buyerpersona.com/ 24:51 - 29:03 Importance of Empathy in Marketing 29:04 - 32:14 Industry Resources and Tools 32:15 - 36:44 Understanding Customer Inaction 36:45 - 37:28 Importance of Customer Retention 37:29 - 38:38 Final Thoughts and Summary 38:39 – 39:00 Thank you so much, Jim! Share this podcast, give us a review, and enjoy your marketing journey! 39:01 – 39:47 Join The Marketing Expedition Community today! - themarketingexpedition.com #MarketingPodcast #BuyerPersona #CustomerInsights #FreshMarketingStrategy #MarketingTips #MarketingExpert #BuyerInsights #PodcastLife #CustomerFocus #CustomerJourney #SalesStrategy #MarketingJourney Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 Website Do's and Don'ts for Marketing Your Business with Marcia Macomber | Marketing Expedition Podcast 1:01:23
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1:01:23Marcia Macomber is an award-winning website designer, marketing strategist, author, speaker, and radio host. For over 25 years, she has led successful digital and print campaigns at her design and marketing studio. Since 2015, Marcia has hosted the Morning Show on KSVY Sonoma 91.3 FM, discussing topics from housing to personal wellness with global guests. As a strong advocate for women’s rights, she co-founded Wine Women, a nonprofit for women in the wine industry, where she served as the founding Marketing Director and co-host of the Wine Women Radio Hour show and podcast. 00:00 - 00:23 "If you want to create a website, get really well organized. You will save money. You want to know what your objectives are, your mission. Get very clear because then when you are shopping for a website designer, you will have a better sense of whether that designer is a good match to your mission.” — Marcia Macomber 00:24 - 00:43 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:44 - 02:10 Marcia’s Bio 02:11 - 16:55 Marketing Essentials Moment: Marketing Terms that You Need to Know Part 3 16:56 - 20:07 Welcome to the show, Marcia! 20:08 - 24:23 Trends in Logo and Website Design 24:24 - 29:08 Case Study: Improving Client’s Website SEO 29:09 - 30:54 AI Optimization 30:55 - 33:43 Client Communication and Tools 33:44 - 36:21 Importance of Website Security 36:22 - 39:24 Challenges with Technology and Scams 39:25 - 40:11 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this! Visit: https://www.peppershock.com/product/billie-razors-offer 40:12 - 45:58 Favorite Radio Show Interviews 45:59 - 49:43 Marsha’s Career Path and Marketing Journey 49:44 - 55:20 Listening to Clients and Adapting Strategies 55:21 - 57:06 Tune in to KSVY 91.3 FM Sonoma at ksvy.org. Reach out to Marcia at marcia@cornucopiacreations.com 57:00 - 59:46 Ask the Experts! 59:47 – 1:00:36 Thank you so much, Marcia! Share this podcast, give us a review, and enjoy your marketing journey! 1:00:37 – 1:01:23 Join themarketingexpedition.com today! #SEO #SearchEngineOptimization #DigitalMarketing #AI #ArtificialIntelligence #WebsiteDesign #GrowthStrategies #Keywords #ContentMarketing #VoiceSearchOptimization #InfluencerMarketing #MobileTraffic Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 Expanding Your Business with Effective Content Marketing Strategies with Armando Leduc | Marketing Expedition Podcast 56:16
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56:16Armando Leduc is a powerful figure in the entertainment industry known for his outstanding performances in Hollywood films and television shows. Armando's versatility shines through as he effortlessly transitions between various genres, bringing authenticity and depth to every character he portrays. Beyond acting, Armando showcases his entrepreneurial skills through his successful production company, Leduc Entertainment , focusing on personal branding and helping visionaries build their brands. 00:00 - 00:24 "If you start living authentically through the content that you produce and you really understand who you are and what you’re to do, your purpose, and your vision and mission, well then, when you create content, it’s so much more resonant. It’s so much more captivating and engaging, and people want to watch that. But if you’re creating content around something superficial, you’re going to notice the engagement goes down." — Armando Leduc 00:25 - 00:43 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:44 - 03:02 Armando’s Background 03:03 - 15:00 Marketing Essentials Moment: Marketing Terms 15:01 - 17:37 Welcome to the show, Armando! 17:38 - 22:38 Personal Branding and Business Identity 22:39 - 28:17 The Impact of Authentic Content 28:18 - 29:40 Mindset and Belief in Yourself 29:41 - 30:31 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast. 30:32 - 39:24 Visionaries and Idea Implementation 39:25 - 46:20 Resources for Good Listening and Reading 46:21 - 48:10 Human Connection 48:11 - 52:47 Building Credibility and Trust 52:48 - 53:42 Reach out to Armando - https://www.linkedin.com/in/armando-leduc-16ba4940/ 53:43 - 54:24 Spaghetti on the Wall Podcast - https://www.leducentertainment.com/spaghetti-on-the-wall-podcast/ 54:25 – 55:29 Thank you so much, Armando! Share this podcast, give us a review, and enjoy your marketing journey! 55:30 – 56:16 Join themarketingexpedition.com today #ContentMarketing #SEO #SearchEngineOptimization #VideoProduction #Branding #PersonalBranding #Authenticity #GrowthStrategies #BusinessGrowth #SocialMediaMarketing #PodcastProduction Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 Building a Marketing Team from Scratch with Nathan Yeung | Marketing Expedition Podcast 47:09
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47:09Nathan Yeung brings over a decade of experience in advertising and advising B2B businesses on their marketing strategies. Nathan shares his journey from studying marketing to becoming a VP of finance, a management consultant, and eventually founding his own agency, Find Your Audience . He discusses the complexities and nuances of marketing, emphasizing the importance of both strategy and tactical execution. Nathan's agency has grown to a team of 25 people over seven years, providing comprehensive marketing services to various clients, including acting as the full marketing department for some. 00:00 - 00:13 “Everyone thinks they know what they're doing. And that's fine. But, you know, I think marketing is far more nuanced. And I think also marketing is incredibly complex. I think it's probably one of the more complex departments in any organization, in any industry.” — Nathan Yeung 00:14 - 00:31 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:32 - 01:08 Nathan’s Background 01:09 - 07:54 Marketing Essentials Moment: Marketing Terminology 07:55 - 09:46 Welcome to the show, Nathan! 09:47 - 12:58 Starting “Find Your Audience” 12:59 - 16:58 Trust and Empowerment in Client Relationships 16:59 - 18:09 Agency vs. In-House Marketing 18:10 - 20:26 Ideal Marketing Team Structure 20:27 - 21:27 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 21:28 - 25:22 Success Stories and Building Process 25:23 - 27:45 Demand Generation Strategies 27:46 - 30:01 Channel Specialization 30:02 - 35:43 Sales vs. Marketing Touchpoints 35:44 - 38:57 Tools and Metrics for Measuring KPIs 38:58 - 40:29 B2B Businesses 40:30 - 43:02 Visit: Find Your Audience - https://findyouraudience.online/ 43:03 - 45:50 Positioning and Avoiding the Middle 45:51 – 46:23 Thank you so much, Nathan! Share this podcast, give us a review, and enjoy your marketing journey! 46:24 – 47:09 Join themarketingexpedition.com today! #B2BMarketing #B2B #MarketingStrategies #DigitalMarketing #MarketingTips #FindYourAudience #BusinessTips #ProcessOptimization #Specialization #MarketingTerminology #DemandGeneration #MarketingTouchpoints #KPIs Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 How to Create a Funnel That Will Attract High-Value Clients with Chris Benetti | Marketing Expedition Podcast 40:15
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40:15Chris Benetti is the owner of Smart Author Media and an expert in book marketing. Chris has an impressive track record, having helped his clients generate over $20 million in sales from their books and digital offers. In 2023 alone, he sold over 19,000 books for his clients. 00:00 - 00:19 “Make sure that you have a good offer that people are buying already and a funnel can amplify that. I wouldn't look through a funnel as a one-stop solution for you that's going to change all your problems. I would just say like it's a good amplification tool. And if you can't convert someone into your offer now, then a funnel isn't going to change that generally.” — Chris Benetti 00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:39 - 01:18 Chris’ Bio 01:19 - 07:22 Marketing Essentials Moment: 2024 Trends in LinkedIn 07:23 - 10:07 Welcome to the show, Chris! 10:08 - 14:43 Key Elements of a Successful Funnel 14:44 - 16:44 Examples of Effective Offers 16:45 - 20:10 Client Success Story 20:11 - 24:39 Ad Strategies and Retargeting 24:40 - 25:39 Creating Effective Front-End Offers 25:40 - 26:30 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast. 26:31 - 29:08 Ad Spend and Campaign Strategies 29:09 - 30:58 Importance of Offer Alignment 30:59 - 33:36 Advice for First-Time Funnel Creators 33:37 - 36:41 Resources for Learning 36:42 - 38:29 Advice for Marketing Students 38:30 - 39:00 Connect with Chris. Visit: Smart Author Media - https://smartauthormedia.com/ 39:01 – 39:26 Thank you so much, Chris! Share this podcast, give us a review, and enjoy your marketing journey! 39:27 – 40:15 Join The Marketing Expedition Community today! Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 Turning Your Experiences into Stories that Teach, Lead, and Inspire with Mark Carpenter | Marketing Expedition Podcast 45:11
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45:11Mark Carpenter is a seasoned storyteller and co-author of the bestselling book "Master Storytelling: How to Turn Your Experiences into Stories that Teach, Lead, and Inspire." Mark shared his insights on the power of storytelling in business and how it can be used as a leadership skill to connect, teach, lead, sell, and inspire. 00:00 - 00:14 “We know storytelling works. We all love a good story. But we're not as intentional about it in business. I think sometimes we discount storytelling as, — "Well, that's too light and fluffy for business." — But this is how we connect as human beings.” — Mark Carpenter 00:15 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:34 - 01:10 Mark’s Background 01:11 - 16:45 Marketing Essentials Moment: Becoming Your Own Business 16:46 - 18:07 Welcome to the show, Mark! 18:08 - 19:03 Transition from Corporate to Teaching Storytelling 19:04 - 21:16 Success Stories: Financial Services Leadership Retreat 21:17 - 22:24 The Impact of Storytelling on Team Alignment 22:25 - 24:33 Success Stories: Utility Company Annual Event 24:34 - 25:14 Turning Values into Behaviors 25:15 - 26:05 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kit caster.com/expedition to apply for a special offer for friends of this podcast. 26:06 - 29:25 The Brain Science Behind Storytelling 29:26 - 31:44 The Power of Customer Testimonials 31:45 - 33:33 Turning Experiences into Compelling Stories 33:34 - 36:29 Three-Step Storytelling Process 36:30 - 41:01 The Role of Humor in Storytelling 41:02 - 41:41 Practicing Storytelling as a Skill 41:42 - 42:33 Connect with Mark 42:34 – 42:24 Thank you so much, Mark! Share this podcast, give us a review, and enjoy your marketing journey! 42:25 – 45:11 Join themarketingexpedition.com today! #Storytelling #Leadership #Branding #Teach #Lead #Sell #Inspire #DigitalAdvertising #WordOfMouthAdvertising #CustomerTestimonials #PublicRelation #NetworkingEvents Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 Mastering the Art of E-Commerce Advertising with Samir Balwani | Marketing Expedition Podcast 43:51
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43:51Samir Balwani is the CEO and founder of QRY , a media agency that specializes in helping e-commerce and DTC brands accelerate their growth. Samir is a seasoned marketing strategist with over 15 years of experience, having held high-level positions at companies like PMK, BNC, Stylecaster, and American Express. 00:00 - 00:25 "We talk a lot about how creative is really important in the advertising world, and it is, and I don't want to downplay it at all, but I actually am going to take the step back and say messaging is going to be even more important because we're going to enter into that stage where because we can't target as well as we used to be able to, we'll have to create creative that resonates with the audience we want it to and doesn't resonate with the audience we don't want it to."— Samir Balwani 00:26 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:45 - 01:25 Samir’s Bio 01:26 - 09:30 Marketing Essentials Moment: Uncovered and Discovered Strategies for Business Growth 09:31 - 10:34 Welcome to the show, Samir! 10:35 - 15:33 Five Stages of E-commerce Success 15:34 - 20:37 Importance of First-Party Data 20:38 - 23:42 Adapting to Changes in Digital Advertising 23:43 - 25:11 Role of AI in Marketing 25:12 - 29:32 Case Study: Success Story with a Consumer Goods Brand 29:33 - 32:10 Balancing Risk and Innovation in Marketing 32:11 - 33:03 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast. 33:04 - 36:29 Advice for Aspiring Digital Marketers 36:30 - 38:30 Marketing Strategies for QRY – Visit: https://www.weareqry.com 38:31 - 42:08 Staying Ahead in the Marketing Industry 42:09 - 42:36 Reach out to Samir 42:37 – 43:05 Thank you so much, Samir! Share this podcast, give us a review, and enjoy your marketing journey! 43:06 – 43:51 Join The Marketing Expedition Community today! Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 Implementing Data-Driven Decision-Making in Your Digital Marketing with Max Gomez Montejo | Marketing Expedition Podcast 49:10
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49:10Max Gomez Montejo is a seasoned digital marketing leader with a strong background in developing strategic marketing solutions for diverse industries such as e-commerce, subscription services, travel, telco, and B2B. Currently serving as the Chief Marketing Officer at Next Net Media , Max leverages his expertise in data-driven decisions and technology to deliver innovative solutions and foster collaboration within teams. 00:00 - 00:10 "Content is not only text, content is an image, it's a video, it's a piece of maybe metadata, a title. Everything that you can place on a website is your content."— Max Gomez Montejo 00:11 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:31 - 01:10 Max’s Background 01:11 - 06:00 Marketing Essentials Moment: Booking Tool — Automating Your Marketing 06:01 - 08:24 Welcome to the show, Max! 08:25 - 10:00 Evolution of Digital Marketing 10:01 - 15:08 Open AI and Search Trends 15:09 - 18:42 Giving Value in Content 18:43 - 21:07 Evolution of SEO Practices 21:08 - 26:28 Tools for Keyword Research 26:29 - 27:29 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. Visit: peppershock.com/product/hello-audio 27:29 - 31:00 Future Trends in Marketing 31:01 - 33:38 Industry Standards and Benchmarks 33:39 - 40:27 Quality Backlinks and Domain Authority 40:28 - 42:10 Voice Search Optimization 42:11 - 46:10 Advice for Aspiring SEO Professionals 46:11 - 46:55 Reach out to Max: Visit Next Net Media 46:56 – 48:23 Thank you so much, Max! Share this podcast, give us a review, and enjoy your marketing journey! 48:24 – 49:10 Join The Marketing Expedition Community today! #DigitalMarketing #SEO #SearchEngineOptimization # Automating #AI #ArtificialIntelligence #Innovation #GrowthStrategies #Keywords #ContentMarketing #Backlinks Hosted on Acast. See acast.com/privacy for more information.…
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