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Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal
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How to Launch an Effective PPC Campaign with Ben Lund | Marketing Expedition Podcast

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Manage episode 354968145 series 1954021
Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal

After an extensive career in marketing including working as a market manager at Google, Ben decided to start his own marketing agency Rise Marketing Group which uses data-driven processes to drive incremental business growth. Ben's 15 years of digital marketing experience have given him concrete insights into what works and what doesn't.

00:00 - 00:18 “PPC can be a real strong engine for growth, so long as the amount that you're paying for traffic is lower than the value of it.”

00:19 - 01:04 Welcome to Peppershock Media’s Marketing Expedition Podcast

01:05 - 16:04 Marketing Essentials Moment: Cold Calling

16:05 - 16:35 Welcome to the show, Ben!

16:36 - 18:58 Ben’s Background

18:59 - 22:50 Sales solicitation through Cold Calling

22:51 - 27:57 PPC - Pay Per Click Marketing

27:58 - 31:17 Conversion rate optimization tools

31:18 - 36:22 Using Google Data Studio to produce a data visualization

36:23 - 37:13 Kitcaster specializes in booking podcasts with massive audiences, working with the top 1% of podcasts, respective to monthly downloads. Visit: https://www.peppershock.com/product/kitcaster-podcast-agency

37:14 - 42:31 Getting ready for an email marketing audit with your client

42:32 - 47:39 Establishing trust through a value-driven email marketing campaign

47:40 - 49:15 E-commerce and sales

49:16 - 53:52 Where are your customers?

53:53 - 57:52 How to market in the event of a possible recession

57:53 – 1:01:31 Ben offers some valuable advice for aspiring marketers

1:01:32 – 1:02:22 Reach out to Ben at Rise Marketing Group

1:02:23 – 1:02:53 Share this podcast with others! Enjoy your Marketing journey!

1:02:54 – 1:03:41 Join The Marketing Expedition Community today!

#ppcadvertising #ppc #digitalmarketing #ppcmarketing #googleads #seo #digitalmarketingagency #payperclick #ppcmanagement #ppcservices #socialmediamarketing #marketing #advertising #branding

  continue reading

211 एपिसोडस

Artwork
iconसाझा करें
 
Manage episode 354968145 series 1954021
Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal

After an extensive career in marketing including working as a market manager at Google, Ben decided to start his own marketing agency Rise Marketing Group which uses data-driven processes to drive incremental business growth. Ben's 15 years of digital marketing experience have given him concrete insights into what works and what doesn't.

00:00 - 00:18 “PPC can be a real strong engine for growth, so long as the amount that you're paying for traffic is lower than the value of it.”

00:19 - 01:04 Welcome to Peppershock Media’s Marketing Expedition Podcast

01:05 - 16:04 Marketing Essentials Moment: Cold Calling

16:05 - 16:35 Welcome to the show, Ben!

16:36 - 18:58 Ben’s Background

18:59 - 22:50 Sales solicitation through Cold Calling

22:51 - 27:57 PPC - Pay Per Click Marketing

27:58 - 31:17 Conversion rate optimization tools

31:18 - 36:22 Using Google Data Studio to produce a data visualization

36:23 - 37:13 Kitcaster specializes in booking podcasts with massive audiences, working with the top 1% of podcasts, respective to monthly downloads. Visit: https://www.peppershock.com/product/kitcaster-podcast-agency

37:14 - 42:31 Getting ready for an email marketing audit with your client

42:32 - 47:39 Establishing trust through a value-driven email marketing campaign

47:40 - 49:15 E-commerce and sales

49:16 - 53:52 Where are your customers?

53:53 - 57:52 How to market in the event of a possible recession

57:53 – 1:01:31 Ben offers some valuable advice for aspiring marketers

1:01:32 – 1:02:22 Reach out to Ben at Rise Marketing Group

1:02:23 – 1:02:53 Share this podcast with others! Enjoy your Marketing journey!

1:02:54 – 1:03:41 Join The Marketing Expedition Community today!

#ppcadvertising #ppc #digitalmarketing #ppcmarketing #googleads #seo #digitalmarketingagency #payperclick #ppcmanagement #ppcservices #socialmediamarketing #marketing #advertising #branding

  continue reading

211 एपिसोडस

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