#50 - The Brand Building Pioneer: Guest Rick Cesari

Market Meditations

Chris and Neal discuss all things consumer branding and online marketplace branding and sales with direct advertising pioneer, Rick Cesari. Rick has been a pioneer in the direct response advertising industry since the early '90s and has used brand response strategies to help build many iconic brands from scratch such as Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from a start-up to over a billion dollars in sales in just a few short years. The author of “Buy Now, Creative Marketing that gets Customers to Respond to You and Your Marketing“, as well as, "Building Billion Dollar Brands", and the Amazon bestseller, "Video Persuasion". Rick continues to be on the cutting edge of new Brand Response advertising campaigns, creating and implementing innovative cross-platform strategies with digital and mobile ventures for his clients and is currently focusing on video marketing as a leading media direct response platform for increasing product sales. When not working Rick enjoys reading, skiing, fishing, and hiking. For his 50th birthday, he achieved one of his goals and successfully summited Denali (formerly Mt. McKinley) in Alaska. He resides with his wife Martha and three French Bulldogs in Seattle, Wa.