How to Become a B2B Tech Marketing Executive: Essential Skills & Career Advice with Sarah Lambert

Marcom Mode

How to Become a B2B Tech Marketing Executive: Essential Skills & Career Advice with Sarah Lambert

In this episode of Marcom Mode, host Kristin Jones sits down with Sarah Lambert, an experienced B2B tech marketing leader, to discuss how marketers can take control of their careers and advance to leadership roles. With a strong background in product marketing for companies like Oracle and Buckzy, Sarah shares her journey and offers valuable advice on:

• Identifying the right career path based on your skills and interests
• Developing essential skills for B2B marketing directors and executives
• Transitioning from individual contributor to team leader and enabler
• Collaborating effectively with cross-functional teams to drive results
• Building and leading high-performing B2B marketing teams
• Leveraging important marketing metrics and KPIs at different levels
• Cultivating crucial soft skills for marketing leadership success
• Communicating with impact and inspiring action across the organization
• And much more

Whether you're a B2B marketer looking to move up from a Director to a VP or CMO role, or an executive striving to lead your team through the challenges of efficient growth in today's economy, this conversation is packed with actionable insights and strategies to help you succeed.

Don't miss this opportunity to learn from a seasoned B2B marketing leader with a passion for product marketing and a talent for building strong teams. Subscribe to Marcom Mode and catch this engaging discussion with Sarah Lambert, filled with advice and inspiration for advancing your marketing career in the B2B tech space.

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