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Re-Imagining Online Business: The key to an engaging content strategy in 2024 (make it easy)
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Brooke Monaghan द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Brooke Monaghan या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
What stops the scroll in 2024? And how do we actually make our lives easier when it comes to our business and marketing when the landscape keeps shifting, our brains are literally being changed by smartphones, the internet, and social media, and attention and engagement are at an all-time low?
As two business consultants and coaches obsessed with content marketing, we are in regular inquiry and real-life client study about how to reach people when, in general, the people we’re trying to reach are overstimulated and overwhelmed by the amount of content they could be consuming at this point in the human existence. If we’re all on our devices filtering out what we want to read and doing it at lightning speed, how do we actually land with our audience? Hint: there’s value in making it easy.
Topics discussed in episode 2:
- Creating an engaging content strategy with scroll stopping content that actually orients to the current digital moment
- Making less work for our audience, our clients, and ourselves—rather than making more, how can we make it easier
- The new online era in which graphics don’t need to be fancy. and short, concise, and minimal “wins”
- The value of sharing your voices more than your aesthetic
- Developing a strategy that is human-centered rather than internet-centered
Creators mentioned: Raudhah Rahman @raudhah.rahman and Casey Tanner @queersextherapy
Learn more about Re-Imagining Online Business and Summer Biz Camp
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