Local SEO and Marketing Q&A Session with Claire Carlile March 25, 2022

Local Marketing Institute Podcast

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

Updates and Questions

• Rumors of ranking coming back from algo update.
• New GBP appointment links.
• How do you change the address on an SAB profile?
• Could a husband and wife owned business be considered women owned?
• We’ve uncovered some 3rd party services attempting to verify our GBP listing at our call center. How do you deal with these calls?
• GBP brings back chat/phone support.
• What local SEO tools and services should I subscribe to?
• If you have an official name with a DBA name in parentheses on your GBP, does this affect ranking?
• Does having too many categories dilute your ranking?
• Are links still essential these days?
• How do I change the pin location for my address on Google Maps?
• Are local citation aggregators worth getting?
• Can a significant name change be done on a listing without causing any problems?
• What do you do if Google does not delete fake business listings?
• Google keeps removing attributes from my GBP - should I submit a support ticket, or go to the forums?
• Does changing categories on your GBP based on what customers look for seasonally have any adverse problems?
• What are your feelings about having a BBB approved business regarding link value and trust factor?

Links

• GBP Appointment Links
• Bright Local
• Place Scout
• Local Falcon
• Mobile Moxie

Links mentioned in this session are available on our website at https://localmarketinginstitute.com