Implementing A New CRM For Improved Business Development

LMA Podcast

Episode: 92 Series: Strategies LIVE! Episode Description: For law firms looking to improve and grow relationships with clients, they must utilize modernized customer relationship management technology. In this episode of Strategies LIVE!, James Barclay and Michelle Woodyear discuss Woodyear’s implementation of a new CRM at her firm, including her process, timeline and approach for an easy-to-use system. Speakers: James Barclay, CEO, Passle Inc (Host) Michelle Woodyear, Director of Digital Marketing, Covington & Burling LLP Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.